Comments on: No Sacred Cows – Digital Marketing Should Be Holistic

By: Visible Technologies

Visible Technologies — Tue, 08 Feb 2011 14:51:37 +0000

Very good article and discussion! Thanks, Adam.

By: Alex Hanson

Alex Hanson — Tue, 01 Feb 2011 21:04:16 +0000

This is a really important high-level topic and not enough marketers get into it. Digital marketing requires a holistic view and a willingness to be agile. That said… I’m imagining a CEO reading this, scrapping his marketing plan, and then asking for changes too fast. Precisely due to a holistic viewpoint, you should move quickly but with plenty of care. If you change your site structure without time for 303 redirects, you could lose months of SEO effort. If you give anyone who asks for it your email list, you could end up with messaging that falls well short of best practices, potentially into spam territory. Acknowledging the holistic nature of digital marketing should lead to better systems of communication and accountability before it leads to faster action or a more agile stance.

By: Mindset Marketing

Mindset Marketing — Tue, 25 Jan 2011 12:30:08 +0000

Thanks for a great post. very informative. I totally agree with you, having is the right mindset is most important of all. I Have already shared this post with a few of my friends and they loved it.
Thanks

By: Adam Singer

Adam Singer — Fri, 21 Jan 2011 17:59:36 +0000

Cheers for the comment Devin, and welcome!

By: Devin Day

Devin Day — Fri, 21 Jan 2011 17:40:01 +0000

Adam, just jumped over from copyblogger.

Good post and so true. Companies definitely need to be more holistic about all their marketing aspects to work together.

I see this as an easier switch with smaller companies, but harder for larger ones. I have worked closely with a lot of very large brands and so often the “departments” seem to work against each other. As if the other department is a competitor or something. Office politics are very odd in big (and many small) companies. Executives really need to start breeding a culture that incentives and rewards departments for working more holistically together.

Something that allows departments to all get credit and success for the wins as well as all share in the blame when something doesn’t work out. When something doesn’t work man the fingers start flying. Maybe that is part of the problem with to many departments keeping their stuff sacred?

Thought provoking post. Nice!