Comments on: Is Quora A Next Generation Long Tail Play?

By: Craig McGill

Craig McGill — Mon, 10 Jan 2011 03:53:11 +0000

Adam, a good post with some great statistics. As you point out, most companies still don’t maximise their own pages.

Having said that – and as I said over at http://bit.ly/quora-fail – the big problem I have with Quora is that while it seems a decent Q&A site you are basically asking questions to strangers who don’t know your likes/dislikes. If you ask the same question on Twitter/Facebook you are going to get a reply from people who know you (and your likes/dislikes) and therefore it’s a more personalised, accurate and useful response.

In other words, if people already have a personalised Q&A service why give yourself the hassle of another login?

I also find it telling that the largest group/topic on Quora is Social Media…

By: Adam Singer

Adam Singer — Sat, 08 Jan 2011 21:51:44 +0000

No problem Michael – we’ll see what happens with Quora. I don’t dislike the service, I just think it’s worth keeping what marketers are doing in check by having them think critically about new tactics. I think testing and experimenting with new stuff is great — *after* you have the basics down and are executing on a larger strategy.

By: Michael Brenner

Michael Brenner — Fri, 07 Jan 2011 17:12:38 +0000

Adam, great review of the Quora value prop and I couldn’t agree more. Thanks for sharing your thoughts!