Web Analytics For Public Relations
Just one of my responsibilities as Digital Marketing Practice Director for LEWIS PR includes sharing best practices – with clients, internally and with the industry. With that in mind, a critical skill set for modern communications professionals is comprehension of web analytics.
Continuing this thinking – over on the LEWIS blog, I’ve started a series on web analytics for public relations I invite you to check out.
Data is no longer the domain of just marketers and analysts, rather it is now a requisite skill for all communications professionals. In future parts of this series, I’ll be exploring specific KPIs to track, advanced segmentation, creating accurate projections and other critical skills for PR pros to understand.
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