10 Smart, Thought-Provoking Comments From The Future Buzz Community

You, the readers here, are brilliant.  You inspire me and keep me thinking.  And while I haven’t responded to all of the ~3,000 comments left here over the years, I do read all of them.  Which is why today’s post isn’t my thoughts – it’s yours.  Following are 10 smart, thought-provoking comments from this community I pulled out of recent threads for your Friday inspiration:

1. Thom Mitchell on The Absurdity Of Yielding Your Presence To The Stream:

Leo simply discovered that the emperor has no clothes. It’s not that social media (in this case Twitter) isn’t important and useful, but having followers in the Twitter-verse doesn’t necessarily equate to people who actually care about what you have to say. Any service that is used because you “have” to use it to be taken seriously has issues.

Facebook is beginning to face the same issue even as their number of users continues to skyrocket. Increasingly people who were formally very active users, now feel obligated to check content periodically and are beginning to disengage. Relevancy to people’s real lives and needs is key. I appreciate and use Twitter/Facebook/LinkedIn and other services but I increasingly find myself un-following people whose content I see as noise. I’m sure others are doing the same to me. I don’t know what this will mean for the future of Twitter and similar social media sites but it will be interesting to see what happens.

2. Kimmo Linkama on Pillsbury Risks Brand Reputation By Threatening Small Business

Legal departments have an uncanny skill of destroying brand reputation. In addition to examples like the My Dough Girl case, the legals sometimes like to meddle with marketing messages, usually with disastrous results.

Way before the advent of the social media, in 1989, Nokia pulled a stunt somewhat like this one. They managed to trademark the word “kännykkä”, which is the colloquial Finnish-language word for a mobile phone in general, (like “Handy” in German). The trademark expired last year, but Nokia have applied for a renewal. In this day and age? When will someone succeed in trademarking the word “and”?

It might be in the interests of the C suite—if not the Board—to monitor stupidities like this if they are to effectively promote their company.

3. David Sonnen on Warner Bros. Spams Bloggers, Then Lashes Out Against Reactions

Traditional media organizations cannot “get it”. They have one dominant pattern for marketing and, hard as they try, they can’t stray from that pattern. That’s an unfortunate fact for any large organization that has seen success in their dominant patterns.

Warner is used to paying for advertising, so they offer to pay for what they see as advertising. The fact that social media isn’t advertising lies outside of Warner’s ability to perceive, as an organization.

I expect that a few Warner marketing folks do understand social media, but can’t implement their on-target ideas. It has to be frustrating for these enlightened folks to work inside a system that is impervious to change.

4. Josh Braaten on Most Companies Still Don’t Get SEO – Yet They Want To Go Social?

I’ve seen this happen! I think it’s because on the surface, social media seems easier than SEO. Search engines seem like magical, strange places with spiders and stuff. At least people want to TRY social media because they have a Facebook account. On second thought, that’s probably hurting social media as much as SEO’s lack of understanding the basics. Ultimately there’s still a lot of opportunity with both.

5. Ed Walker on Why So Much Modern Reporting Bothers Us

I agree with your post to an extent. I am a journalist and I am not an expert on planning laws etc, but I attend a lot of planning meetings and report on stories. I ask questions (a lot of the time, they are probably dumb sounding ones) about these planning applications. I report what happens at these meetings to a wider audience, in plain, easy to understand language. If I was a planning expert, I think I’d struggle to make it easily understood by the local population – who the majority, like me, aren’t planning experts.

So yes, perhaps in the case of ‘specialist journalism’ the reporting isn’t good enough for the niche – but on a mass level it’s still important to have journalist’s who can scratch the surface of complex issues. The web is good because it allows people to explore those complex issues quicker and easier than before.

6. Mari Stensgaard on Data Visualization And Infographics To Tell Your Story

As a journalist today, it’s hard to face that fact that news is now being told through images instead words. Our world demands information in TV-like form with rich and vibrant color and animation. People want to feel closer than close to whatever is happening. As communicators, we morph with the trends. And as newspapers and lengthy articles disappear, we move to the next best thing impassioned by storytelling and truth. The infographic is one of those good things. It can tell a story, and if treated correctly, it leaves an impression that lasts. That’s the goal. Journalists want to leave an impression and bring to light that which is overlooked in everyday life. The beauty of the infographic is that it can stand alone or accompany an article. It integrates data people demand, but also brings in the aesthetic flare people crave. Creating a thoughtful infographic is very much like crafting a story in written form–imagery, creativity and content are all considered.

7. David Akermanis on  Vitrue Facebook ROI Calculator = Social Media Snake Oil

The problem with tools like this is that they send the wrong message and set false expectations. If you’ve ever been a change agent in an organization that is just developing its digital chops you’ll know what I am talking about.

Executives that aren’t familiar with the digital space tend think about these things in a way that they are familiar or comfortable with: impressions, dollars, hits. If you’re pushing the SM agenda w/in your organization it’s in your best interest to get them to think about value:

– Are we helping people do their jobs better?
– Are we improving our processes, policies or services?

Tools like these overlook the true value of social media programs – pure snake oil.

8. Jennifer Kutz on How Is Social Media Changing PR Jobs?

In the relatively short time I’ve been doing PR, I’ve seen social media change my job in quite a few ways. I would say one of the biggest changes I have encountered is around client expectations. Clients now demand that we as PR pros possess both in depth knowledge of social media and its various pieces (blogs, social networks, video sites, etc) plus real experience with implementation of social media marketing tactics. And by experience I don’t just mean having a Facebook account. They expect we have planned and executed on more than one social media campaign and are asking for measurable results.

9. Safehaven on Your Life Should Be On An Accelerated Learning Curve

My thoughts on this exactly. If there is no more newness, there is usually no challenge, no successes or failures, no more adventure, intrigue, enthusiasm. And, complacency presides. But, isn’t the former what life is about? Only with experience and change (in every way), can the journey take its course and be what it is meant to be. After all, it is not status or wealth that determines our worth, but that of our openness to an always evolving “me”. It doesn’t matter where it ultimately takes us, as long as it is onwards toward building the foundation for true acceptance and self-actualization, it is where we need to be. Getting closer to His final destination will enable us to give back tenfold only to help another one just like our previous self…and therein lies the true connection that everyone is searching for. Growth and learning is innovation at it’s best, for it is made unique through personalization; this then leads to the creation of a greater vision, and as such, it serves the common good.

10. rubken on EMI Begs For Tweets, Asks I Don’t Share They Did That

The EMI contact is just sales not PR. It looks like that good old conversion ratio thinking, “If I pump out enough tons of stupid and 0.001% of people click on a link 0.0001% of those might do what I want. Better pump out loads of dumb then.”

They don’t get social, but then they don’t get that their marketplace has changed at all. There must be conversations on the upper floors of labels, way up in moronosphere, where they long for the good old days of payola, a dishonest days work for an immoral days pay.

image credit: Jacqui Martin from Shutterstock