Modern Marketing And PR Pro Fluency Matrix

Recently, Eric Friedman published an EarlyStager approval matrix I found quite interesting. Taking inspiration from that I decided to create a modern marketing and PR professional fluency matrix. See below for a breakdown of my perspective on the current state of marketing and PR pros. Since this is, of course, a view from my own experiences – I’m curious what you think?

(please click image for full size)

image credit: Hugh MacLeod for the “self-proclaimed experts” graphic and Shutterstock for the stock photo images.