The Chive Rips Off Idea From Photographer
Not everything is new (or even true) on the Internet, we know this. Yet still, yesterday TheChive.com – a site which if you clicked around you’d realize was not the most trustworthy – ran a story that suckered the whole internet. A few people called it out for being fake initially, but even less picked up on the fact that the concept behind it (a stream of pictures with someone holding a white board) was not even an original idea.
They ripped it off for pageviews (and The Chive version was actually less creative than the original). See the following post from Andrew McDonald for the original use of a whiteboard to tell a story in pictures. That was created back in December, 2009.
Original idea from creative photographer:
Ripoff (and poor over-acting) at The Chive
The Chive clearly stole the idea for their fake story and didn’t even bother to credit (or at least give a nod to Andrew, saying he had this idea first, looks like this girl “Jenny” copied him).
The site is benefiting in a big way from this story – it’s been spreading like wildfire across the social web, and according to the Valleywag story linked in the first graph, national TV shows want Jenny to appear. And I’m sure many will herald The Chive for their creative concept. However, as nearly all bloggers and content creators will attest, it is frustrating to be ripped off and not even receive credit.
Let’s hope the media start to call this out in their stories when referencing The Chive.











Craig McGill replied | Aug 11, 2010 (6 comments)
I think you need to be a bit more fair in giving credit – even Andrew wasn’t the first to do it. It was done by INXS and years before them Bob Dylan (which is the most widely known one still) so it’s hardly Andrew’s ‘idea’.
There will be others as well.
Adam Singer replied | Aug 11, 2010 (550 comments)
INXS and Bob Dylan used whiteboards to take photos with a digital camera and post them in succession to a blog? In this case The Chive saw the success of Andrew (Andrew’s idea did catch on in the social web) and re-used it. Despite where Andrew may have gotten inspiration for the idea, he was the first as far as I can tell to use it digitally (and in a far more creative way).
Craig McGill replied | Aug 11, 2010 (6 comments)
Adam, I think we’re splitting hairs there. Dylan and INXS (and the others) used it for mass communication platforms of their day – the video – while Andrew’s is merely the same thing – a series of static pictures – on a blog instead of a video.
I agree with you on Andrew’s idea for lost cameras being great but I think you’re being a tad disingenious by saying it’s not similar. Also, do you know for sure that The Chive ripped it off? Have they commented or did you ask them?
Craig McGill replied | Aug 11, 2010 (6 comments)
One thing we can agree on is that is it rotten when people are ripped off without credit, so the main point of your post is solid.
Adam Singer replied | Aug 11, 2010 (550 comments)
Agreed :)
Karl Tiedemann replied | Aug 11, 2010 (1 comment)
Unless The Chive says Andrew’s bit served as some inspiration, I’m willing to believe that it did not. Synchronicity does not prove causation. Our ideas aren’t unique snowflakes–someone else around the globe is plotting the same thing you are. If they DID intentionally piggyback on Andrew’s post, however, may they suffer the butt of a thousand memes.
Matt Dale replied | Aug 11, 2010 (2 comments)
You’re all spot on with your observations. Creative industries are CHOCK FULL of creatives winning awards for ideas that weren’t theirs to begin with. I guess the trick if you’re a creative person is to have more than one idea and when your first one is stolen, make sure you do a better job getting the next idea ‘out’.
Andrew’s idea is great. Kinda reminds me of a Bob Dylan video
http://www.dailymotion.com/video/x2798x_bob-dylan-subterranean-homesick-blu_creation
which reminds me of an Inxs video,
http://www.youtube.com/watch?v=VFUEgFdP5zE
which reminds me of a scene from Love Actually.
http://www.youtube.com/watch?v=Is9xHR11E3A&feature=related
See where I’m going here? It’s art. We’re all standing on the shoulders of those who went before.
Ben replied | Aug 15, 2010 (1 comment)
The problem with the Chive though, is that they do have a history of slapping a watermark on something and passing it off as their own.