Digital Marketing And Social Media PR – The Future Buzz

Recently, Eric Friedman published an EarlyStager approval matrix I found quite interesting. Taking inspiration from that I decided to create a modern marketing and PR professional fluency matrix. See below for a breakdown of my perspective on the current state of marketing and PR pros. Since this is, of course, a view from my own experiences – I’m curious what you think?

While at the SES conference in San Francisco last week, I noticed the above sign in the front of the session hall. And I had to stop and snap a picture to share with you here – because I think this messaging is misguided.

Last week I was in San Francisco for the Search Engine Strategies conference covering the event for Online Marketing Blog. Last year we put together the different digital pieces, from creating a web analytics culture to turning the social web into real ROI. This year was no different, and I tried to liveblog a variety of sessions that cover the spectrum of digital marketing. Be sure to check them out:

You would have to be crazy to completely yield your digital presence to services owned by other people. There are so many reasons you should maintain an independent presence, and most of those who have been active digitally well before the popularization of privately (vs. independently) owned web services know this.

The number stops them in their tracks every time. When I tell people that the New York Times has more than 700,000 fans of their Facebook page, they say something like, “They have THAT MANY?” Yes they do. There’s a whole lot of hullabaloo these days in the social media world about Facebook fan pages – and with good reason.

The other day, I wrote a post on the fact that most marketing and PR agency blogs are unreadable. In it I shared my observations that this bothered me – but didn’t provide any real reasons why (pretty much just a rant on the situation).