Comments on: Warner Bros. Spams Bloggers, Then Lashes Out Against Reactions http://thefuturebuzz.com/2010/07/29/warner-bros-spams-bloggers/?utm_source=rss&utm_medium=rss&utm_campaign=warner-bros-spams-bloggers Adam Singer on digital marketing and online PR Tue, 22 May 2012 19:56:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matt OWen http://thefuturebuzz.com/2010/07/29/warner-bros-spams-bloggers/#comment-29123 Matt OWen Mon, 23 Aug 2010 13:55:20 +0000 http://thefuturebuzz.com/?p=7595#comment-29123 It seems bizarre that an organisation like Warner, who've done so well with their multimedia campaigns, still don't seem to understand simple engagement. I think (or hope) that we're on the cusp of an organisational shift, but it seems to me it will simply take some marketers longer to understand how things work than others. On a personal note - can I assume this came from WB's tv department, rather than their film devision? Personal experience has shown me that those involved in celluloid are generally ahead of the social curve, while their small-screen cousins lag sadly behind - the perils of broadcast media mindsets! It seems bizarre that an organisation like Warner, who’ve done so well with their multimedia campaigns, still don’t seem to understand simple engagement. I think (or hope) that we’re on the cusp of an organisational shift, but it seems to me it will simply take some marketers longer to understand how things work than others.
On a personal note – can I assume this came from WB’s tv department, rather than their film devision? Personal experience has shown me that those involved in celluloid are generally ahead of the social curve, while their small-screen cousins lag sadly behind – the perils of broadcast media mindsets!

]]> By: Pete http://thefuturebuzz.com/2010/07/29/warner-bros-spams-bloggers/#comment-28950 Pete Sun, 01 Aug 2010 11:36:09 +0000 http://thefuturebuzz.com/?p=7595#comment-28950 Totally agree, these large companies haven't a clue. They all need to go back to marketing basics and actually engage customers If they provide a product that people like, people WILL spread the word. Maybe they should think about creating original content and programmes that people actually want to watch? Now there's an original thought! Totally agree, these large companies haven’t a clue.

They all need to go back to marketing basics and actually engage customers

If they provide a product that people like, people WILL spread the word.

Maybe they should think about creating original content and programmes that people actually want to watch?

Now there’s an original thought!

]]> By: Mike Helton http://thefuturebuzz.com/2010/07/29/warner-bros-spams-bloggers/#comment-28947 Mike Helton Sat, 31 Jul 2010 23:57:12 +0000 http://thefuturebuzz.com/?p=7595#comment-28947 Hey Adam, That was a good call because I have also received those kinds of emails. Using flattery to start the message is a great way to get the door opened. But it also blinds the suspect so entry can be easy. Watch out!! Mike Hey Adam,

That was a good call because I have also received those kinds of emails. Using flattery to start the message is a great way to get the door opened. But it also blinds the suspect so entry can be easy.

Watch out!!

Mike

]]> By: Tim Smith http://thefuturebuzz.com/2010/07/29/warner-bros-spams-bloggers/#comment-28935 Tim Smith Fri, 30 Jul 2010 13:22:22 +0000 http://thefuturebuzz.com/?p=7595#comment-28935 This is a really interesting insight into the big brand approach to promotion via social media. Clearly they have outsouced this campaign to an agency who have been tasked with recruiting a large number of bloggers without actually doing any reseach on the writers themselves. However, as long as Google value blogs as independent votes of confidence this practise will continue, and is bound to increase in popularity... This is a really interesting insight into the big brand approach to promotion via social media. Clearly they have outsouced this campaign to an agency who have been tasked with recruiting a large number of bloggers without actually doing any reseach on the writers themselves. However, as long as Google value blogs as independent votes of confidence this practise will continue, and is bound to increase in popularity…

]]> By: Jon Buscall http://thefuturebuzz.com/2010/07/29/warner-bros-spams-bloggers/#comment-28931 Jon Buscall Fri, 30 Jul 2010 10:33:35 +0000 http://thefuturebuzz.com/?p=7595#comment-28931 Good call, Adam. I've had similar mails from US companies – even though I'm in Sweden. They never personalize, nor demonstrate an understanding of my blog. Perhaps this kind of backlash – however small - will teach them something. Good call, Adam. I’ve had similar mails from US companies – even though I’m in Sweden. They never personalize, nor demonstrate an understanding of my blog.

Perhaps this kind of backlash – however small – will teach them something.

]]>