Comments on: Face It: You Need A New Website Design http://thefuturebuzz.com/2010/06/17/new-website-design/?utm_source=rss&utm_medium=rss&utm_campaign=new-website-design Adam Singer on digital marketing and online PR Tue, 22 May 2012 19:56:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Hazel Nieves http://thefuturebuzz.com/2010/06/17/new-website-design/#comment-28734 Hazel Nieves Tue, 29 Jun 2010 16:55:07 +0000 http://thefuturebuzz.com/?p=7268#comment-28734 Adam, this was so well said!!! Thank you very much. I have owned a web development online business solution company for 13 years and I think two things that frustrate me the most over the years are one, the client does not understand the value their digital real estate (website) can have for their business success and two, all the talking heads out there advising businesses on what to do and not do with their website and they don't know what they are talking about! I just wrote an article on this my blog, 4 Reasons Not to Listen to Knuckleheads Who Say You Don’t Need A Business Website Anymore. http://www.strategicbusinessdesigner.com/2010/06/4-reasons-not-to-listen-to-knuckleheads-who-say-you-don%E2%80%99t-need-a-business-website-anymore/ If you are in business you must have a strategically developed website that is designed to 'speak' and evoke action with the audience you are trying to reach and you need a professional web strategist to help you design the website who knows how to get visitors to emotionally engage. that is what causes people to take action and that is the main reason you are online. I find many web companies focus on the SEO aspect of web developing calling that internet marketing but I don't agree with that. Yes SEO is important but not as important as defining the strategy for the website BEFORE it is built and using excellent design! As you stated...[Content matters, but so does design.] You are soooooo right! We are very visual. Studies suggest you have 1/20th of a second to capture a visitor when they land on your site and good design plays a huge role in this. That design needs to be tied into the objectives of the strategies for the website as well. Finally, your website is where YOU end up owning your customer base in cyber-world. All the other places you participate in to market your business online should lead them to your front door...your website. This is where you have one of the greatest opportunities ever know to anyone in business to really position yourself in the hearts and minds of your visitor. However I see this incredibly important business asset (your business website) overlooked and under appreciated time and time again. What a shame. Those who get this will be way ahead of the pack. Thank you again for this fine post Adam! Hazel Nieves http://www.strategicbusinessdesigner.com http://www.digitalpersuasions.com/ Adam, this was so well said!!! Thank you very much. I have owned a web development online business solution company for 13 years and I think two things that frustrate me the most over the years are one, the client does not understand the value their digital real estate (website) can have for their business success and two, all the talking heads out there advising businesses on what to do and not do with their website and they don’t know what they are talking about! I just wrote an article on this my blog, 4 Reasons Not to Listen to Knuckleheads Who Say You Don’t Need A Business Website Anymore. http://www.strategicbusinessdesigner.com/2010/06/4-reasons-not-to-listen-to-knuckleheads-who-say-you-don%E2%80%99t-need-a-business-website-anymore/

If you are in business you must have a strategically developed website that is designed to ‘speak’ and evoke action with the audience you are trying to reach and you need a professional web strategist to help you design the website who knows how to get visitors to emotionally engage. that is what causes people to take action and that is the main reason you are online.

I find many web companies focus on the SEO aspect of web developing calling that internet marketing but I don’t agree with that. Yes SEO is important but not as important as defining the strategy for the website BEFORE it is built and using excellent design! As you stated…[Content matters, but so does design.] You are soooooo right! We are very visual. Studies suggest you have 1/20th of a second to capture a visitor when they land on your site and good design plays a huge role in this. That design needs to be tied into the objectives of the strategies for the website as well.

Finally, your website is where YOU end up owning your customer base in cyber-world. All the other places you participate in to market your business online should lead them to your front door…your website. This is where you have one of the greatest opportunities ever know to anyone in business to really position yourself in the hearts and minds of your visitor. However I see this incredibly important business asset (your business website) overlooked and under appreciated time and time again. What a shame. Those who get this will be way ahead of the pack.

Thank you again for this fine post Adam!

Hazel Nieves
http://www.strategicbusinessdesigner.com
http://www.digitalpersuasions.com/

]]> By: Catherine Lockey http://thefuturebuzz.com/2010/06/17/new-website-design/#comment-28684 Catherine Lockey Sat, 19 Jun 2010 17:25:47 +0000 http://thefuturebuzz.com/?p=7268#comment-28684 Slowly, businesses are coming to terms with the reality that one's online image/presentation is key to generating interest and trust. A great website is part of a highly creative and well thought out marketing plan. It should make a good showing in search, make a strong visual first impression, be user friendly, have compelling written content, and convert visitors into leads. It may be a CMS site, it may not, depending on client demands. I believe internet marketing requires a lot more creativity than traditional marketing. Many small business owners have not yet jumped this mental hurdle - but they will, as they continue to learn about what works. Slowly, businesses are coming to terms with the reality that one’s online image/presentation is key to generating interest and trust. A great website is part of a highly creative and well thought out marketing plan. It should make a good showing in search, make a strong visual first impression, be user friendly, have compelling written content, and convert visitors into leads. It may be a CMS site, it may not, depending on client demands. I believe internet marketing requires a lot more creativity than traditional marketing. Many small business owners have not yet jumped this mental hurdle – but they will, as they continue to learn about what works.

]]> By: Randy Burge http://thefuturebuzz.com/2010/06/17/new-website-design/#comment-28681 Randy Burge Fri, 18 Jun 2010 20:18:28 +0000 http://thefuturebuzz.com/?p=7268#comment-28681 I agree that the "news of death of the website has been greatly exaggerated" and that websites can and should be a central piece of any organization's marketing effort. Traditional websites, however, should be allowed to RIP. They're relatively static, hierarchical, and generally non-search, non-conversation friendly. At Media Logic, we're creating what we call "dynamic content hubs" -- hybrids between blogs and websites that are easily managed, offer repurposable content, are relevant/fresh/engaging, are maximally searchable and findable, are focused on "susceptibles" -- those that are looking for what we have to offer, but STILL are able to house traditional web content. These DCHs then provide a platform for all other marketing activities, including promtions, public relations, events, lead generation and conversion. I agree that the “news of death of the website has been greatly exaggerated” and that websites can and should be a central piece of any organization’s marketing effort. Traditional websites, however, should be allowed to RIP. They’re relatively static, hierarchical, and generally non-search, non-conversation friendly. At Media Logic, we’re creating what we call “dynamic content hubs” — hybrids between blogs and websites that are easily managed, offer repurposable content, are relevant/fresh/engaging, are maximally searchable and findable, are focused on “susceptibles” — those that are looking for what we have to offer, but STILL are able to house traditional web content. These DCHs then provide a platform for all other marketing activities, including promtions, public relations, events, lead generation and conversion.

]]> By: Engulf Tech http://thefuturebuzz.com/2010/06/17/new-website-design/#comment-28678 Engulf Tech Fri, 18 Jun 2010 13:38:59 +0000 http://thefuturebuzz.com/?p=7268#comment-28678 I thought this is only in Pakistan, but after reading your article and the comments here, I am amazed. We are web designers from Karachi, Pakistan and we often get projects rejected because the decision makers think its pricey to have a dynamic website for US$ 300. I thought this is only in Pakistan, but after reading your article and the comments here, I am amazed.

We are web designers from Karachi, Pakistan and we often get projects rejected because the decision makers think its pricey to have a dynamic website for US$ 300.

]]> By: Heinrich http://thefuturebuzz.com/2010/06/17/new-website-design/#comment-28673 Heinrich Thu, 17 Jun 2010 22:37:52 +0000 http://thefuturebuzz.com/?p=7268#comment-28673 I fully agree with your comments. Your website is a reflection of who you are and it plays a very big role as far as your online presence and credibility is concerned. Thanks for a good post. I fully agree with your comments. Your website is a reflection of who you are and it plays a very big role as far as your online presence and credibility is concerned. Thanks for a good post.

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