http://thefuturebuzz.com/2010/04/25/individuals-vs-firms/?utm_source=rss&utm_medium=rss&utm_campaign=individuals-vs-firms Adam Singer on digital marketing and online PR Thu, 06 Jun 2013 21:43:13 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://thefuturebuzz.com/2010/04/25/individuals-vs-firms/#comment-28379 jeff zbar Mon, 26 Apr 2010 18:05:45 +0000 http://thefuturebuzz.com/?p=6926#comment-28379 It’s not about PR. It’s about communicating. Telling stories. Becoming an ally. Engaging media, readers and the like – and transforming them into friends and loyalists. Do that (and realllly mean it), and their hearts will follow…

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