Comments on: More Absurd Social Media Analysis – The Value Of A Fan http://thefuturebuzz.com/2010/04/14/the-value-of-a-fan/?utm_source=rss&utm_medium=rss&utm_campaign=the-value-of-a-fan Adam Singer on digital marketing and online PR Mon, 20 May 2013 23:59:29 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Adam Singerhttp://thefuturebuzz.com/2010/04/14/the-value-of-a-fan/#comment-28330 Adam Singer Sun, 18 Apr 2010 00:14:04 +0000 http://thefuturebuzz.com/?p=6837#comment-28330 Sadly, some people do. Which is why we need to call this for what it is.

]]> By: Siddharthahttp://thefuturebuzz.com/2010/04/14/the-value-of-a-fan/#comment-28329 Siddhartha Sun, 18 Apr 2010 00:12:50 +0000 http://thefuturebuzz.com/?p=6837#comment-28329 These kinds of numbers are no better than wild guesses. No, I take that back, they’re worse. Because a wild guess would have the same chance of being absurdly low, with these “experts” the numbers are only capable of being ridiculously high.

Does anyone really take them seriously?

]]> By: Adam Singerhttp://thefuturebuzz.com/2010/04/14/the-value-of-a-fan/#comment-28278 Adam Singer Thu, 15 Apr 2010 13:01:51 +0000 http://thefuturebuzz.com/?p=6837#comment-28278 Not going to dissect all your points because I think my post already said my opinion – and your comment said yours. I still don’t agree – but appreciate you coming here to tell your side of the story.

]]> By: Brock Polinghttp://thefuturebuzz.com/2010/04/14/the-value-of-a-fan/#comment-28277 Brock Poling Thu, 15 Apr 2010 12:26:08 +0000 http://thefuturebuzz.com/?p=6837#comment-28277 Fair enough. Trying to use “industry generated’ values of FB fans is absurd. However, I think that trying to understand the value of these networks in monetary terms is a good exercise — but each organization has to accomplish this based on their particular business model, culture, and communication initiatives.

Knowing the Cost of Acquisition of fans by various tactics is a good way to evaluate the efficiency of each and efficiently allocate marketing resources. It is also interesting to think about the LTV of each member in your community and how improved relationship with them will increase value over time (i.e. compare the LTV of customers in the community vs. those not in the community)

I totally get you.. we can’t use an industry supplied metric as THE answer to the question of ‘what is a fan worth?’, but that isn’t to say we shouldn’t work to determine the value of our own networks for ourselves.

]]> By: AHAhttp://thefuturebuzz.com/2010/04/14/the-value-of-a-fan/#comment-28275 AHA Thu, 15 Apr 2010 10:58:43 +0000 http://thefuturebuzz.com/?p=6837#comment-28275 Re: unscientific consulting reports and voodoo numbers: http://tech.mit.edu/V130/N18/dubai.html

It would be neat to have a market where these assclown companies would choke on their TPS reports, inferior products, conceited insanity, and byzantine bureacracy. Here’s hoping the coming years will belong to the sharp, small-time players who actually live in reality and deliver the bacon.

]]>