http://thefuturebuzz.com/2010/04/12/print-revenue-gone-forever/?utm_source=rss&utm_medium=rss&utm_campaign=print-revenue-gone-forever Adam Singer on digital marketing and online PR Wed, 08 Feb 2012 08:59:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thefuturebuzz.com/2010/04/12/print-revenue-gone-forever/#comment-28343 benedetta Mon, 19 Apr 2010 15:37:19 +0000 http://thefuturebuzz.com/?p=6766#comment-28343 #5 - I couldn't agree more "Every company is a media company and all people are media", this is deeply changing PR and marketing strategies. #5 – I couldn’t agree more
“Every company is a media company and all people are media”, this is deeply changing PR and marketing strategies.

]]> http://thefuturebuzz.com/2010/04/12/print-revenue-gone-forever/#comment-28264 Carole Wed, 14 Apr 2010 05:28:55 +0000 http://thefuturebuzz.com/?p=6766#comment-28264 WOW, that's pretty hard hitting stuff. However, very true insights on the print game. WOW, that’s pretty hard hitting stuff. However, very true insights on the print game.

]]> http://thefuturebuzz.com/2010/04/12/print-revenue-gone-forever/#comment-28263 Thom Mitchell Wed, 14 Apr 2010 02:28:02 +0000 http://thefuturebuzz.com/?p=6766#comment-28263 Adam, great job. This list nails it from so many different directions. Point 9 is the one I think that old-time marketers and publications don't really understand. Why should I pay money, and premium money at that, for an ad that most of a readership doesn't care about - and for which I can't find out which of the readers do care about it nor can I find out what they do after seeing it. The real-time information and the ability to run multiple versions of an ad to see effectiveness and instantly change your campaigns accordingly truly doom the old methods and mindset of advertising to the dustbin. Adam, great job. This list nails it from so many different directions. Point 9 is the one I think that old-time marketers and publications don’t really understand. Why should I pay money, and premium money at that, for an ad that most of a readership doesn’t care about – and for which I can’t find out which of the readers do care about it nor can I find out what they do after seeing it. The real-time information and the ability to run multiple versions of an ad to see effectiveness and instantly change your campaigns accordingly truly doom the old methods and mindset of advertising to the dustbin.

]]> http://thefuturebuzz.com/2010/04/12/print-revenue-gone-forever/#comment-28262 HD Guy Tue, 13 Apr 2010 16:34:48 +0000 http://thefuturebuzz.com/?p=6766#comment-28262 Many people are used to getting the paper every morning with their coffee, but things have changed and soon they'll completely disappear Many people are used to getting the paper every morning with their coffee, but things have changed and soon they’ll completely disappear

]]> http://thefuturebuzz.com/2010/04/12/print-revenue-gone-forever/#comment-28261 taylor Tue, 13 Apr 2010 16:12:30 +0000 http://thefuturebuzz.com/?p=6766#comment-28261 This is a fantastic summary. This is a fantastic summary.

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