Comments on: Reader Question: How Is Social Media Changing PR Jobs?

By: Paul

Paul — Sat, 10 Apr 2010 19:12:50 +0000

In my opinion Social Media is changing PR jobs because it can offer so much more than simple awareness around a brand; it drives direct action through backlinks, which in turn raises page rank, and creates influencers. And with content being such driver of action on the web, social media becomes the perfect outlet. A modern day PR firm simply has to have digital and social media skills to do their jobs effectively in the 21st century. That said, Id love to hear everyones opinions, particularly if they differ widely from mine.

By: Bayard Saunders

Bayard Saunders — Fri, 09 Apr 2010 17:35:02 +0000

Here’s what some folks from Microsoft, Comcast, HP and Altimeter had to say on the subject at a SXSW panel… http://www.youtube.com/watch?v=yyFtWeF8t1c

By: Arik Hanson

Arik Hanson — Fri, 09 Apr 2010 02:03:15 +0000

I’d echo Adam’s comments about how social media is changing the skill set of tomorrow’s PR pro. In fact, I’ve blogged about it, too (http://www.arikhanson.com/2010/02/24/what-does-tomorrows-pr-pro-look-like/)

However, I think another way it’s impacting our industry is how *we* consume and filter information. I just talked to a colleague last week who said he reads upward of 400 blogs a month. 400! The speed of information has changed drastically the last few years. We either need to learn how to keep up–or, we’ll be left in a fairly large and choppy wake.

@arikhanson

By: Jennifer Kutz

Jennifer Kutz — Thu, 08 Apr 2010 19:46:24 +0000

In the relatively short time I’ve been doing PR, I’ve seen social media change my job in quite a few ways. I would say one of the biggest changes I have encountered is around client expectations. Clients now demand that we as PR pros possess both in depth knowledge of social media and its various pieces (blogs, social networks, video sites, etc) plus real experience with implementation of social media marketing tactics. And by experience I don’t just mean having a Facebook account. They expect we have planned and executed on more than one social media campaign and are asking for measurable results.

Times are a changin’, indeed…