Thanks for this great write up and the stuff you shared. I friend of mine is busy writing a book and these ideas will come in handy.

But reading through it, it became evident that the principles apply to anyone who want to create a personal brand. Social media allows us to amplify e-word-of-mouth or viral marketing as Seth Godin prefers to call it.

I have a lot of reading and watching to do, as per your post.

Thanks