Comments on: Tomorrow’s Marketing Skill Set http://thefuturebuzz.com/2010/03/02/tomorrows-marketing-skill-set/?utm_source=rss&utm_medium=rss&utm_campaign=tomorrows-marketing-skill-set Adam Singer on digital marketing and online PR Tue, 22 May 2012 19:56:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Anna Barcelos http://thefuturebuzz.com/2010/03/02/tomorrows-marketing-skill-set/#comment-29421 Anna Barcelos Wed, 22 Sep 2010 06:02:55 +0000 http://thefuturebuzz.com/?p=6540#comment-29421 Adam, this is one of the best posts I've read lately. You really nailed 15 amazing points on the ideal marketing skill set. Number two is my favorite and a trait you won't find easily in a marketer. I think data/analytics use and interpretation into effective strategies is HUGE. It's probably the most important one you've listed here. Without data there is no insight into customers and prospects, and that unfortunately results in the common disconnect between organizations and who they serve. It's not easy and a whole lot of work, but marketers who are data-driven are highly sought after and noticed by management because they are able to interpret what they do into measurable business insights (read "Data-Driven Marketing, 15 metrics everyone in marketing should know" by Mark Jeffery). Being a data-driven IMCer, I can tell you that integrated marketing communications and data are key elements you won't find in many marketers out there. Thanks for the great post! Adam, this is one of the best posts I’ve read lately. You really nailed 15 amazing points on the ideal marketing skill set. Number two is my favorite and a trait you won’t find easily in a marketer. I think data/analytics use and interpretation into effective strategies is HUGE. It’s probably the most important one you’ve listed here. Without data there is no insight into customers and prospects, and that unfortunately results in the common disconnect between organizations and who they serve. It’s not easy and a whole lot of work, but marketers who are data-driven are highly sought after and noticed by management because they are able to interpret what they do into measurable business insights (read “Data-Driven Marketing, 15 metrics everyone in marketing should know” by Mark Jeffery). Being a data-driven IMCer, I can tell you that integrated marketing communications and data are key elements you won’t find in many marketers out there. Thanks for the great post!

]]> By: Emily Bell http://thefuturebuzz.com/2010/03/02/tomorrows-marketing-skill-set/#comment-28179 Emily Bell Thu, 01 Apr 2010 01:16:22 +0000 http://thefuturebuzz.com/?p=6540#comment-28179 Thank you for this post, which I find to be very enlightening. As a PR and marketing student with only one year left until entering the work force, this post is very applicable. A few of the tips serve as words of encouragement, while others are practical lessons. Your emphasis on the ability to write clearly and concisely hits very close to home. I also view writing as the most critical element of PR and marketing. The importance of this writing style in the form of blogging is becoming more and more important to achieve success in most marketplaces. Strong writing ability comes with practice and is a skill we, as PR specialists and marketers, strive to conquer daily. I particularly enjoyed your mention of leadership skills. At times, professionals can forget the importance of leadership in our on-the-go society. In PR and marketing training, we are taught how to work together, but rarely taught how to become a leader. My favorite tip is your suggestion to not fear failure. As a perfectionist, I always aim to get everything right with my first attempt. Sometimes the best learned concepts are products of mistakes, so like you said, “we should get organized around it.” I believe a lot of concepts in this industry form from a trial-and-error process. Lastly, the thought I find most interesting is the niche-marketing concept. PR and marketing professionals are narrowing their target audiences down and using better direct appeal strategies. With mass media becoming less relevant, PR and marketing professionals must adapt to innovative tactics that will better reach their target audiences. The ability to think outside the box is a must-have in this ever-changing industry. Thank you for this post, which I find to be very enlightening. As a PR and marketing student with only one year left until entering the work force, this post is very applicable. A few of the tips serve as words of encouragement, while others are practical lessons.
Your emphasis on the ability to write clearly and concisely hits very close to home. I also view writing as the most critical element of PR and marketing. The importance of this writing style in the form of blogging is becoming more and more important to achieve success in most marketplaces. Strong writing ability comes with practice and is a skill we, as PR specialists and marketers, strive to conquer daily.
I particularly enjoyed your mention of leadership skills. At times, professionals can forget the importance of leadership in our on-the-go society. In PR and marketing training, we are taught how to work together, but rarely taught how to become a leader.
My favorite tip is your suggestion to not fear failure. As a perfectionist, I always aim to get everything right with my first attempt. Sometimes the best learned concepts are products of mistakes, so like you said, “we should get organized around it.” I believe a lot of concepts in this industry form from a trial-and-error process.
Lastly, the thought I find most interesting is the niche-marketing concept. PR and marketing professionals are narrowing their target audiences down and using better direct appeal strategies. With mass media becoming less relevant, PR and marketing professionals must adapt to innovative tactics that will better reach their target audiences. The ability to think outside the box is a must-have in this ever-changing industry.

]]> By: NanditaKhan http://thefuturebuzz.com/2010/03/02/tomorrows-marketing-skill-set/#comment-28077 NanditaKhan Thu, 11 Mar 2010 23:21:40 +0000 http://thefuturebuzz.com/?p=6540#comment-28077 A true depiction of the emerging trends ...social media is truly changing the traditional marketing mix. A true depiction of the emerging trends …social media is truly changing the traditional marketing mix.

]]> By: Clinton Beattie http://thefuturebuzz.com/2010/03/02/tomorrows-marketing-skill-set/#comment-28035 Clinton Beattie Fri, 05 Mar 2010 16:56:26 +0000 http://thefuturebuzz.com/?p=6540#comment-28035 Excellent article! Too many would be marketers that I know are still behind the times, but still getting business from clients who don't know what to look for in a digital marketer. I will be pointing mine to this very article. Quick note on the actual post format... Love the list format. Straight to the point. Excellent article!

Too many would be marketers that I know are still behind the times, but still getting business from clients who don’t know what to look for in a digital marketer. I will be pointing mine to this very article.

Quick note on the actual post format…
Love the list format. Straight to the point.

]]> By: Josh Braaten http://thefuturebuzz.com/2010/03/02/tomorrows-marketing-skill-set/#comment-28026 Josh Braaten Thu, 04 Mar 2010 14:46:03 +0000 http://thefuturebuzz.com/?p=6540#comment-28026 Great thoughts, Adam. I recently heard that technology is becoming marketing and marketing is becoming technology. By the looks of your list, it appears this is true and then some. Great thoughts, Adam. I recently heard that technology is becoming marketing and marketing is becoming technology. By the looks of your list, it appears this is true and then some.

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