http://thefuturebuzz.com/2010/01/21/digital-marketing-strategy-cohesion/?utm_source=rss&utm_medium=rss&utm_campaign=digital-marketing-strategy-cohesion Adam Singer on digital marketing and online PR Wed, 08 Feb 2012 08:59:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thefuturebuzz.com/2010/01/21/digital-marketing-strategy-cohesion/#comment-27581 Victory Blog Designs | Lucas Thu, 21 Jan 2010 18:14:36 +0000 http://thefuturebuzz.com/?p=6066#comment-27581 This post was very helpful for me to look at the big picture. I often get lost in the small details and forget about the long-term plan. Thanks for the info! This post was very helpful for me to look at the big picture. I often get lost in the small details and forget about the long-term plan. Thanks for the info!

]]> http://thefuturebuzz.com/2010/01/21/digital-marketing-strategy-cohesion/#comment-27580 Kristin Currier Thu, 21 Jan 2010 17:51:15 +0000 http://thefuturebuzz.com/?p=6066#comment-27580 How I wish more companies would take this advice you give. We have so many "static" websites out there selling wonderful goods, yet they have no clue how (or desire) to utilize their own talented team to generate buzz. I love the Zappos approach. My fiance recently was shoe shopping, and was reluctant about doing it online. However, after seeing the shoe videos featuring every-day Zappos employees, he felt more comfortable and then bought a pair. Zappos isn't afraid to feature their best assets -their employees on the site, in the images and in videos -and customers and their ability to leave tons of reviews. How I wish more companies would take this advice you give. We have so many “static” websites out there selling wonderful goods, yet they have no clue how (or desire) to utilize their own talented team to generate buzz. I love the Zappos approach. My fiance recently was shoe shopping, and was reluctant about doing it online. However, after seeing the shoe videos featuring every-day Zappos employees, he felt more comfortable and then bought a pair. Zappos isn’t afraid to feature their best assets -their employees on the site, in the images and in videos -and customers and their ability to leave tons of reviews.

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