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	<title>Comments on: Your News, Event Or Product Is Not The Story</title>
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	<link>http://thefuturebuzz.com/2009/12/18/not-the-story/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=not-the-story</link>
	<description>Adam Singer on media, marketing and PR</description>
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		<title>By: Sabina Piter</title>
		<link>http://thefuturebuzz.com/2009/12/18/not-the-story/#comment-27296</link>
		<dc:creator>Sabina Piter</dc:creator>
		<pubDate>Sat, 19 Dec 2009 13:09:05 +0000</pubDate>
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		<description>You make a good point here! The event, competition or story is not the most important thing. It&#039;s how you decide to continue and lead the conversation that follows that event and engage your audience - those people who came to the event or listened to your story &quot;with an open mind&quot; as you say. Generally though &quot;the love affair&quot; ends once the event or competition is over. And when this happens, the people who &quot;listened&quot; to you are gone as well. And with that come the end of the conversation and missed opportunities.</description>
		<content:encoded><![CDATA[<p>You make a good point here! The event, competition or story is not the most important thing. It&#8217;s how you decide to continue and lead the conversation that follows that event and engage your audience &#8211; those people who came to the event or listened to your story &#8220;with an open mind&#8221; as you say. Generally though &#8220;the love affair&#8221; ends once the event or competition is over. And when this happens, the people who &#8220;listened&#8221; to you are gone as well. And with that come the end of the conversation and missed opportunities.</p>
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		<title>By: Henri Junttila</title>
		<link>http://thefuturebuzz.com/2009/12/18/not-the-story/#comment-27293</link>
		<dc:creator>Henri Junttila</dc:creator>
		<pubDate>Fri, 18 Dec 2009 21:40:37 +0000</pubDate>
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		<description>I can&#039;t say more than I agree completely. I was talking about the fact that Christmas feels like another time of year for me. Birthdays are the same. They seem to be created and hyped for the purpose of getting us to buy more stuff.</description>
		<content:encoded><![CDATA[<p>I can&#8217;t say more than I agree completely. I was talking about the fact that Christmas feels like another time of year for me. Birthdays are the same. They seem to be created and hyped for the purpose of getting us to buy more stuff.</p>
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