Comments on: Business Week Article On Social Media Misses The Point http://thefuturebuzz.com/2009/12/06/business-week-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=business-week-social-media Adam Singer on digital marketing and online PR Tue, 22 May 2012 19:56:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: john sviokla http://thefuturebuzz.com/2009/12/06/business-week-social-media/#comment-27237 john sviokla Tue, 08 Dec 2009 11:50:15 +0000 http://thefuturebuzz.com/?p=5780#comment-27237 I have to agree with Adam and Nik. Business Week has a journalistic obligation to go beyond simply making a story structure that has "issue" and then "counterfact". The responsibility of the author is to make a fact-based assessment of the central tendency of social media in business. Given the fact that according to my estimates there is about $1 Trillion dollars spent in the US on generating demand through promotions, advertising, sales forces, and the like, and given the fact that word of mouth is such a vital force in customer choice -- there is no question that social media is a part of the digital marketing mix that is here to stay. I agree with Jeff too that there is a surfeit of bad reporting out there -- it's just too bad that a magazine with Business in its name is so naive about how good business should operate! john personal blog: www.sviokla.com twitter: jjsviokla I have to agree with Adam and Nik. Business Week has a journalistic obligation to go beyond simply making a story structure that has “issue” and then “counterfact”. The responsibility of the author is to make a fact-based assessment of the central tendency of social media in business. Given the fact that according to my estimates there is about $1 Trillion dollars spent in the US on generating demand through promotions, advertising, sales forces, and the like, and given the fact that word of mouth is such a vital force in customer choice — there is no question that social media is a part of the digital marketing mix that is here to stay.

I agree with Jeff too that there is a surfeit of bad reporting out there — it’s just too bad that a magazine with Business in its name is so naive about how good business should operate!

john

personal blog: http://www.sviokla.com
twitter: jjsviokla

]]> By: Jeff Cutler http://thefuturebuzz.com/2009/12/06/business-week-social-media/#comment-27226 Jeff Cutler Mon, 07 Dec 2009 01:09:41 +0000 http://thefuturebuzz.com/?p=5780#comment-27226 I think this is an overblown eval of one article in one publication in the sea of content that's focused on social media and marketing. Adam is taking one piece written by one reporter/columnist too hard and giving it a lot more weight than it deserves. You could toss a dart at any story in any paper, magazine or journal and do a paragraph by paragraph dissection of the content. Most would probably look about the same as this exercise in "oh-you've-offended-social-media-pros-again whining". I say give it a rest. Let people make their mistakes, stumble where they may, and find out...as Adam so aptly and clearly states...social media is "is just one part of the digital marketing mix." That deserves repeating from the highest soapboxes and mounts. If a firm doesn't understand marketing or communications, they won't understand the role social media plays in it. Points for clarity and thoroughness, Adam. Glad I found your blog. Will continue to read it. Best, Jeff http://twitter.com/jeffcutler http://jeffcutler.com/jeff I think this is an overblown eval of one article in one publication in the sea of content that’s focused on social media and marketing.

Adam is taking one piece written by one reporter/columnist too hard and giving it a lot more weight than it deserves.

You could toss a dart at any story in any paper, magazine or journal and do a paragraph by paragraph dissection of the content.

Most would probably look about the same as this exercise in “oh-you’ve-offended-social-media-pros-again whining”.

I say give it a rest. Let people make their mistakes, stumble where they may, and find out…as Adam so aptly and clearly states…social media is “is just one part of the digital marketing mix.”

That deserves repeating from the highest soapboxes and mounts. If a firm doesn’t understand marketing or communications, they won’t understand the role social media plays in it.

Points for clarity and thoroughness, Adam. Glad I found your blog. Will continue to read it.

Best,

Jeff
http://twitter.com/jeffcutler
http://jeffcutler.com/jeff

]]> By: Nik Severidt http://thefuturebuzz.com/2009/12/06/business-week-social-media/#comment-27225 Nik Severidt Sun, 06 Dec 2009 20:45:49 +0000 http://thefuturebuzz.com/?p=5780#comment-27225 I read this article the other day and was thinking the exact same thing. Businesses that do not develop a new media strategy will be left in the dust over the next couple of years. Great insight Adam! I read this article the other day and was thinking the exact same thing. Businesses that do not develop a new media strategy will be left in the dust over the next couple of years. Great insight Adam!

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