Digital Marketing And Social Media PR – The Future Buzz

PubCon Las Vegas 2009 is fast approaching, and I’m looking forward to speaking at the 2009 event.

For those not tapped into the marketing event circuit, PubCon is four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in social media, affiliate programs, search, and SEO/SEM.

Something popular web publishers have latched onto – that differentiates from many (but not all) traditional reporters – is the power of understanding your audience.

I’m not talking a shallow understanding of the genres your audience is interested in. I’m talking about an innate understanding of the content archetypes readers react to, the motivations behind readers as individuals interacting with media, and the steps necessary to develop an interested, activated community.

Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe for success. The other necessary ingredient is to cater to the influencer audience within that niche. It’s simple, effective and not a novel strategy. Although this concept seems rather basic to marketing, most either try to do this and fail or don’t consider it altogether.

Reaching influencers has been such a core element to so many of my successful campaigns over the years, I want to share both why this is important and how to be successful in doing so.

It’s that time of year again: Technorati has started to share content from their annual state of the blogosphere report. They have spared no expense this year: instead of polling bloggers in their network to get data (as was the case in the 2008 state of the blogosphere) they have engaged a research firm to add another layer of authority.

As participation by companies and individuals explodes, social media is fast losing shiny new object syndrome. Even those who ignore the social web probably realize that at this point social media is not new.

The advantage of being early is probably gone for most industries. Yet, if you’ve got the right strategy which plays into the fact that many are now participating, you don’t need to be first. More people participating means more potential conversations, more potential subscribers, and more potential paths to set your brand on fire.

Corbett Barr has taken the time to put together an exceptional e-book titled New Economy Superstar with the goal of highlighting the change and opportunity going on in the way people live and work.

In Corbett’s words:

This isn’t a book about fame or celebrity or making millions. It’s about a new type of success that isn’t reserved for the lucky and well-connected few. This opportunity wasn’t available until just a few years ago, and you’re just in time to take advantage of it.