It’s one of the biggest hurdles to writing great articles when you have a huge workload and still unrecognised by many I feel.

When I speak of multitasking as most people understand it, I am not referring to doing something completely mindless and mundane in the background such as exercising while listening to this CD, eating dinner and watching a show, or having the copy machine operate in the background while you answer emails. For clarity’s sake, I call this “background tasking”.

When most people refer to multitasking they mean simultaneously performing two or more things that require mental effort and attention.

When we speak of multitasking, what we really mean is that we are switchtasking: switching rapidly between one task and another. Yet, each time we switch, no matter how quickly that switch takes place in our mind, there is a cost associated with it. It’s an economic term called switching cost—and the switching cost is high.