Future Marketing Trends – By The Numbers
July 10, 2009 
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Numbers, stats and trends move fast online and are in a near constant state of flux. Following up my post on social media stats, we’re past-due for 2009′s second by-the-numbers look at the web here at The Future Buzz.
I know you’re busy, but also interested in marketing trends. Let’s simplify them for you by providing just the figures.
Future Marketing Trends – By The Numbers
Marketing spends
$55 billion - number of dollars marketers will spend on interactive (display, mobile, email, social, search) channels by 2014
21% – percentage of all marketing spends that the 55 billion figure will represent
7.8 billion - amount marketers will spend on display advertising in 2009
$15.3 billion – amount marketers will spend on search marketing in 2009
$716 million – amount marketers will spend on social media marketing in 2009
4% – percentage of budget allocated to social media as compared to search in 2009
9% – amount this number will grow to by 2014
(source)
$585 million amount in 2008 marketers spent on MySpace ads
$210 million amount marketers spent in 2008 on Facebook ads
9% - amount Facebook’s ad revenue will grow in 2009
15% – amount MySpace’s ad revenue will fall in 2009
(source)
Twitter by the numbers
21% – number of Twitter accounts that are empty placeholders
94% – number of Twitter accounts with less than 100 followers
5% – percentage of users who make up a staggering 3/4 of all Twitter activity (participation inequality)
Tuesday – the most popular day on Twitter (not a number but still an interesting fact)
62% – percentage of Twitter users from the US
(source)
2.56 billion – number of Tweets at the time of posting this (source)
22.99 million - number of unique visitors to Twitter.com in June of 2009 (source)
Facebook by the numbers
200 million – updated number of active Facebook users
30 million -number of those active users who access Facebook via mobile device
100 million - number of Facebook users who log in daily
66% – percentage of Facebook users who are outside of college
120 – average number of friends per user
900 million – average number of photos uploaded to the site monthly
10 million - number of videos uploaded each month
1 billion – number of pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
2.5 million - number of events created monthly
70% – number of Facebook users who live outside the US
950,000 – number of developers and entrepreneurs leveraging the Facebook platform
100 – number of applications that have more than 1 million active users
10,000 – number of websites using Facebook connect
(source)
LinkedIn by the numbers
41 – average age of user
$109,703 – average household income
53.5% – percentage of users with that $100k+ household income
64% – percentage of site made up of male users
34% – percentage who own a smartphone
80.1% – percent of college/post grad users
49% – percent of site made up of “decision makers”
6.5% - percent of users who are an EVP/SVP/VP
24% – percentage of users who have a Portfolio Value of $250k+
2.3 million – number of users who have more than 3 PC’s in their home
(source)
12.44 million – number of unique visitors in June, 2009 (source)
Web Video by the numbers
31% - percentage of videos viewed on a Google-owned sites
(source)
10.1 million – number of unique views on Hulu in April, 2009 according to Nielsen
10 billion – number of video streams in May, 2009, up 35% over last year
75.1 million – number of streams per viewer per month, up 20% over last year
6.05 billion – number of total streams YouTube served to 95.4 million uniques in May, 2009
(source)
Search by the numbers
13.104 billion - number of search engine queries in February of 2009
8.293 billion - number of searches which happened in Google-owned sites
2.696 billion - number of searches on Yahoo! sites
1.073 billion – number of searches on Microsoft sites
63.3% – percentage share of core searches which happened on Google sites
(source)
FriendFeed by the numbers
43,361 - number of subscribers Robert Scoble, the most popular FriendFeeder has. He’s also the 112th most active user (at the time of posting this).
930 – number of subscribers Anika Malone, the most active FriendFeed user has. She has 29,967 comments and 22,980 likes.
7,509 – number of subscribers the most popular room on FriendFeed has RWW: The Future of Tech
(source)
1 million- number of unique visitors FriendFeed eclipsed in May, 2009
(source)
Wikipedia by the numbers
65 million - approximate number of visitors attracted monthly as of 2009
75,000 - number of active contributors
1,669 – number of site administrators
13 million – number of articles those contributors have worked on
260 – the number of languages articles have been written in on Wikipedia
318.75 million – total number of edits made to Wikipedia pages
Blogs by the numbers
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs (comScore March 2008)
900,000 – average number of blog posts in a 24 hour period
3.33 million– number of RSS subscribers to TechCrunch, the most popular Technology blog (July, 2009)
77% - percentage of active Internet users who read blogs
81 - number of languages represented in the blogosphere
59% – percentage of bloggers who have been blogging for at least 2 years
(same source as the last roundup)
Digg by the numbers
38.9 million – number of uniques Digg attracted in June, 2009 (source)
56% - percentage of frontpage allegedly controlled by top 100 users
20 – number of individuals who allegedly control 25% of frontpage content
(source)
If there are any numbers specifically you want to see in future versions of these, let me know and I’ll try and find them.
Related posts from The Future Buzz
97 Images The Web Shared In 2008
42 Marketing Lists From The Future Buzz
The Two Kinds Of Web Popularity
Related posts from around the web
Social Media Marketing Tops Digital Marketing Tactics for 2009 (TopRank Blog)
The Decline of Traditional Advertising and the Rise of Social Media (PR 2.0)
A Wiki of Social Media Marketing Examples (Peter Kim)
Chris Feeley replied | Jul 10, 2009 (2 comments)
Excellent post.
Ken Morley replied | Jul 10, 2009 (1 comment)
My brain hurts! A few comparison charts would have been welcome.
Jared Little replied | Jul 13, 2009 (1 comment)
I love numbers thanks for putting this out there.
Movers replied | Jul 14, 2009 (2 comments)
Excellent statistics all on one page. Some of them are simply staggering, like the number of search engine searches performed in just one month.
Nate Holland replied | Jul 15, 2009 (5 comments)
Good post! At least this gives us an idea on what may go on in those sites in the near future – for example you plan to advertise your online business, you would maybe prefer Facebook over MySpace at this point. It would also be nice if you put them side by side instead so you can see everything all at once.
Mark Essel replied | Jul 15, 2009 (1 comment)
The numbers are an excellent source of information. But the actionable/decision making power comes from understanding how they are going to change.
I have great interest in your 2014 numbers but also suspect they’ll tilt more in favor of social media and search advertising dollars.
I’m also concerned about the sustainability of facebook social pull, because it’s still a walled garden (although it’s opening), and a massive data storage site like YouTube
rowan replied | Jul 20, 2009 (1 comment)
Nice stats Adam – just to let you know that I’ve re-blogged them here – http://rowank.tumblr.com/post/145396103/future-marketing-trends-by-the-numbers – thank you!
I’ve done it myself, but why do you think that Twitter stats are so often about inactivity rather than activity?
Cathy replied | Oct 20, 2009 (1 comment)
Thanks for the information. I’m currently doing graduate research in the future of marketing. I would love to hear your opinion: Where do you see interactive marketing in 5 years? 10 years? How will marketers account for the obvious need for genuine conversation with rapidly evolving technology?
benedetta replied | Apr 29, 2010 (2 comments)
I am a bit in late.. but thanks!