Future Marketing Trends – By The Numbers

Numbers, stats and trends move fast online and are in a near constant state of flux.  Following up my post on social media stats, we’re past-due for 2009’s second by-the-numbers look at the web here at The Future Buzz.

I know you’re busy, but also interested in marketing trends.  Let’s simplify them for you by providing just the figures.

Future Marketing Trends – By The Numbers

Marketing spends

$55 billion – number of dollars marketers will spend on interactive (display, mobile, email, social, search) channels by 2014

21% – percentage of all marketing spends that the 55 billion figure will represent

7.8 billion – amount marketers will spend on display advertising in 2009

$15.3 billion – amount marketers will spend on search marketing in 2009

$716 million – amount marketers will spend on social media marketing in 2009

4% – percentage of budget allocated to social media as compared to search in 2009

9% – amount this number will grow to by 2014


$585 million amount in 2008 marketers spent on MySpace ads

$210 million amount marketers spent in 2008 on Facebook ads

9% – amount Facebook’s ad revenue will grow in 2009

15% – amount MySpace’s ad revenue will fall in 2009


Twitter by the numbers

21% – number of Twitter accounts that are empty placeholders

94% – number of Twitter accounts with less than 100 followers

5% – percentage of users who make up a staggering 3/4 of all Twitter activity (participation inequality)

Tuesday – the most popular day on Twitter (not a number but still an interesting fact)

62% – percentage of Twitter users from the US


2.56 billion – number of Tweets at the time of posting this (source)

22.99 million – number of unique visitors to Twitter.com in June of 2009 (source)

Facebook by the numbers

200 million – updated number of active Facebook users

30 million -number of those active users who access Facebook via mobile device

100 million – number of Facebook users who log in daily

66% – percentage of Facebook users who are outside of college

120 – average number of friends per user

900 million – average number of photos uploaded to the site monthly

10 million – number of videos uploaded each month

1 billion – number of pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

2.5 million – number of events created monthly

70% – number of Facebook users who live outside the US

950,000 – number of developers and entrepreneurs leveraging the Facebook platform

100 – number of applications that have more than 1 million active users

10,000 – number of websites using Facebook connect


LinkedIn by the numbers

41 – average age of user

$109,703 – average household income

53.5% – percentage of users with that $100k+  household income

64% – percentage of site made up of male users

34% – percentage who own a smartphone

80.1% – percent of college/post grad users

49% – percent of site made up of “decision makers”

6.5% – percent of users who are an EVP/SVP/VP

24% – percentage of users who have a Portfolio Value of $250k+

2.3 million – number of users who have more than 3 PC’s in their home


12.44 million – number of unique visitors in June, 2009 (source)

Web Video by the numbers

31% – percentage of videos viewed on a Google-owned sites


10.1 million – number of unique views on Hulu in April, 2009 according to Nielsen

10 billion – number of video streams in May, 2009, up 35% over last year

75.1 million – number of streams per viewer per month, up 20% over last year

6.05 billion – number of total streams YouTube served to 95.4 million uniques in May, 2009


Search by the numbers

13.104 billion – number of search engine queries in February of 2009

8.293 billion – number of searches which happened in Google-owned sites

2.696 billion – number of searches on Yahoo! sites

1.073 billion – number of searches on Microsoft sites

63.3% – percentage share of core searches which happened on Google sites


FriendFeed by the numbers

43,361 – number of subscribers Robert Scoble, the most popular FriendFeeder has.  He’s also the 112th most active user (at the time of posting this).

930 – number of subscribers Anika Malone, the most active FriendFeed user has.  She has 29,967 comments and 22,980 likes.

7,509 – number of subscribers the most popular room on FriendFeed has  RWW: The Future of Tech


1 million- number of unique visitors FriendFeed eclipsed in May, 2009


Wikipedia by the numbers

65 million – approximate number of visitors attracted monthly as of 2009

75,000 – number of active contributors

1,669 – number of site administrators

13 million – number of articles those contributors have worked on

260 – the number of languages articles have been written in on Wikipedia

318.75 milliontotal number of edits made to Wikipedia pages

Blogs by the numbers

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

3.33 million– number of RSS subscribers to TechCrunch, the most popular Technology blog (July, 2009)

77% – percentage of active Internet users who read blogs

81 – number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

(same source as the last roundup)

Digg by the numbers

38.9 million – number of uniques Digg attracted in June, 2009 (source)

56% – percentage of frontpage allegedly controlled by top 100 users 

20 – number of individuals who allegedly control 25% of frontpage content


If there are any numbers specifically you want to see in future versions of these, let me know and I’ll try and find them.

Related posts from The Future Buzz

97 Images The Web Shared In 2008

42 Marketing Lists From The Future Buzz

The Two Kinds Of Web Popularity

Related posts from around the web

Social Media Marketing Tops Digital Marketing Tactics for 2009 (TopRank Blog)

The Decline of Traditional Advertising and the Rise of Social Media (PR 2.0)

A Wiki of Social Media Marketing Examples (Peter Kim)