Start by following these steps:
1. Develop a post archetype
2. Create a simple or unique design
3. Refine your writing quality and style
4. Find a way to view your topic from a fresh angle or different lens
5. Focus on a unique topic, or intersection of topics
6. Create a better signal to noise ratio
7. Focus on achieving consistency
Check out the full post at the Online Marketing Blog on 7 ways to develop a unique brand for your blog.
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The Future Buzz is a blog run by communications professional Adam Singer. Adam has experience as both a digital PR strategist and online marketing manager for some of the top-rated brands globally
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Nieruchomosci Gryfino (2 comments)30 June 09
I don’t know if the design has much to do with it – if your content is weak people will just leave. Even if there are cute kittens and nice color schemes involved.
Adam Singer (268 comments)30 June 09
@Nieruchomosci Gryfino – agreed, design is just one element. You’re right – a great design can’t save bad content.
Marcy (4 comments)19 July 09
I agree with both of them, the content can make or break you. more of that than how the site looks. Sure, the look still has something to do with how long a prospect stays on your site, but content has more value.
Henrik - Web Designer (1 comments)26 July 09
Design is definitely a factor, especially if it’s design (or web design as in my case) that you’re promoting / writing about. Totally agree about content. It gives users a reason to return and share.