Digital Marketing And Social Media PR – The Future Buzz

There’s an interesting article over at The Liberal discussing the future of economic models involving free. It’s a good read, and presents some viewpoints which run counter to what Chris Anderson has been writing lately. Despite the fact that I’m inclined to have common ground with Chris, (especially as an artist who embraces the concept of free) I enjoy reading and interpreting all viewpoints.

There’s one graph in the article that struck me, and it’s actually the one part which has nothing to do with free economic models, rather, it is on the cultural implications of technology:

It is an enigma of all technologies that we only come to understand their latent cultural function once they are no longer necessary. With the dawn of television, we came to recognize that cinema was not just about moving pictures, but an opportunity to have a night out in public. With the dawn of email, we now see that letter-writing is not just about conveying information, but a way of demonstrating greater affection or respect for the recipient.

Taking the first step in anything in business or life itself is concurrently the easiest and most difficult. It’s also the most important. After the first step, you will naturally move to the next step, as the initial hurdle is always the highest, and things will begin to flow.

Learning to overcome the roadblocks in the beginning phase of something new is vital to getting into a proactive mindset and diving right in. As Tim Jahn sagely advises:

“What separates the successful from the unsuccessful is the acknowledgment of weakness. Bring your weaknesses to the front of the line, acknowledge them, and learn from them. Think of them as a valuable tool rather than trash to take out.”

Let’s first map out the roadblocks that may be stopping you from taking the first step on whatever is next for you – whether it’s a new business idea, marketing strategy, form of art – anything you’re considering. After, we will go through some activators.