Make Every Post A Link Post

You’ll notice that unlike most bloggers, I don’t regularly write stand-alone link posts to external blogs at The Future Buzz.  Instead, for most posts I incorporate a “related links” section at the bottom, (with three links to related posts here and three links to related posts around the web) in essence making every post a link post.  I’ve been doing this for quite some time, and have noticed a few of my readers even adopted the same strategy on their own sites.

I know there are plugins that allow you to automatically generate links within each post, however I believe linking to both external and internal content is something you should take the time to do yourself with thought behind it.  I’d even go as far as adding this to the list of things you should never automate.

Consider turning every post on your blog into a link post instead of creating a weekly roundup of links in one post.  Utilize your reader to mark posts that are relevant to what you’re writing on that week and create a spreadsheet to organize the best content (or browse the archive sections of your favorite sites to dig up related, relevant material).  Then when you publish, include 3 (or even 5) related links to high quality content that has to do with your material.  The benefits are numerous:

  • When you manually link readers to related content you’ve personally read, you know you’re sending them to high quality material.  They’ll appreciate this immensely – automatically generated related links can never guarantee high quality results due to their nature.
  • Each post lets you ping other bloggers/influencers with your post.  At the very least this gets you on their radar.  At the most, they may like what you’re saying and share your material with their network.
  • Pure link posts are in many cases glossed over due to the fact that Twitter, FriendFeed and other real-time services are becoming the hotbeds for sharing content.  I don’t see many, if any linkposts being shared like crazy or getting insane amount of views.  Great content, however, gets plenty of views/shares.  Take the time to highlight other posts within your posts that actually spread and are read carefully.
  • Incorporating related links as part of your natural blogging process and post archetype could remove the need to create link posts altogether, allowing you to create a site known for signal.  Link posts aren’t necessarily noise, (especially if done creatively) but if you are creating a new blog with the strategy of a less is more approach you might not want to use them.  This is a way to get the benefit of link posts daily without diluting your signal to noise ratio.
  • Blogging is all about networking/connections – and linking as part of your daily post routine is an easy way to incorporate this into part of your workflow right on your own blog each time you publish.
  • We naturally link to others within our posts during discussions/references; however a separate section to call out specific content is a nice added value function of your blog, especially if you have an eye for strong content.
  • It’s easy to dump links into Twitter, but a link to another blogger within the editorial section of your blog is the highest compliment.  What if each post did this?
  • This is more active and useful than a blogroll, which is static and perhaps glossed over – you’re calling out great content even if you’re not discussing it directly.  Also, RSS readers may never even see your blogroll after the first visit to your blog – this is a way to share content you found useful/interesting/compelling in a way your readers are guaranteed to see.
  • Don’t be afraid to send your readers off your site – in fact, you should embrace this.  Just be careful to only link to sites with high degrees of trust and never to spam websites, or you will risk your site’s own trust in the engines.  Also this must remain a 100% organic process, never influenced by anything other than quality content.
  • If you’re worried about giving away linkjuice, just no-follow the links.  You don’t need to do this though because you’re editorially choosing links – it is an organic process.

This strategy works especially well for new bloggers and/or those who want to make fresh connections daily in a natural way.  It’s natural because it increases arithmetically over time, not exponentially and is chosen by you, not a robot or a script.

As a blogger, you’re not just a writer; you’re the editor in chief.  As editor, you’ve probably got a set of ideas you’d like to communicate to the world.  Consider your RSS reader which is filled with industry-related content as an extension of your own blog by integrating content within each post.  It adds value to readers and over time builds an informal network of blogs surrounding your site – a win-win situation.

Related posts from The Future Buzz

As Your Content Expands, Things Get Easier

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10 Reasons Why Organizations (And Individuals) With Audiences Win

Related posts from around the web

50 Simple Ways to Gain RSS Subscribers (Daily Blog Tips)

Thriving on Social Media Network Effects (Chris G)

5 Content Strategies That Top Bloggers Use + 3 Things That Set Them Apart (Skelliewag)

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