Digital Marketing And Social Media PR – The Future Buzz

I have a theory about creative individuals – that they have infinite potential reserves, if they figure out how to access them. It’s difficult to see this sometimes because while we have incredible moments of inspiration and flow experiences, we also have plenty of downtime where we are seemingly unable to extract from our inner creativity. The thing is, if you’re a creative person of any sort, your internal inspiration is perpetually available if you know how to access it. What I mean by this is even on days you’re feeling stressed and/or unproductive, you still have reserves you can tap at your whim.

Smart companies, bloggers and marketers are…

Aware

Those that are aware of trends and stay at the edge are positioned to disrupt the market, never the other way around. Some are aware to the point they’re self-actualized and at a level they are able to think several steps ahead, like a good chess player. To get to this point, you have to be…

Many of you reading this already know who Matt Cutts is. For those who don’t, he is Google’s head of webspam. Simplified and in plain English, what that means is he helps make sure those Google results you receive for your queries are of high quality and spam-free.

But this post isn’t about webspam or SEO. What’s even more interesting to me as a communications professional is that in many ways, Matt represents the future of PR as a transparent, seamless process internally for sophisticated, industry-leading companies.

There’s a lot of great thinking from Steve Rubel, Jeremiah Owyang, Brian Solis and others about the future of PR.