Comments on: Stop Focus Groups – Connect With Real People http://thefuturebuzz.com/2009/04/28/connect-with-real-people/?utm_source=rss&utm_medium=rss&utm_campaign=connect-with-real-people Adam Singer on digital marketing and online PR Tue, 07 Feb 2012 22:19:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jenni beattie http://thefuturebuzz.com/2009/04/28/connect-with-real-people/#comment-24207 jenni beattie Wed, 29 Apr 2009 12:47:41 +0000 http://thefuturebuzz.com/?p=3401#comment-24207 Interesting post. I also examined the Five Eras theory with the market research in mind: http://reputationaldemocracy.wordpress.com/2009/04/27/five-eras-of-the-social-web-part-2/ I believe the industry needs innovation and sociability to thrive yet I also believe that focus groups also have their place. What is wrong with a combination of techniques and methodologies? Cheers Interesting post. I also examined the Five Eras theory with the market research in mind:
http://reputationaldemocracy.wordpress.com/2009/04/27/five-eras-of-the-social-web-part-2/

I believe the industry needs innovation and sociability to thrive yet I also believe that focus groups also have their place. What is wrong with a combination of techniques and methodologies?

Cheers

]]> By: Richard Shaffer http://thefuturebuzz.com/2009/04/28/connect-with-real-people/#comment-24206 Richard Shaffer Wed, 29 Apr 2009 03:31:57 +0000 http://thefuturebuzz.com/?p=3401#comment-24206 It makes it more fun when you blur the line between customer and provider in retail. We try to do that when possible (and should do it more) in my wine business. I sometimes ask groups of consumers to taste wine samples with me and decide whether or not to import them, for instance. Richard It makes it more fun when you blur the line between customer and provider in retail.

We try to do that when possible (and should do it more) in my wine business. I sometimes ask groups of consumers to taste wine samples with me and decide whether or not to import them, for instance.

Richard

]]> By: Tim Jahn http://thefuturebuzz.com/2009/04/28/connect-with-real-people/#comment-24201 Tim Jahn Tue, 28 Apr 2009 14:15:57 +0000 http://thefuturebuzz.com/?p=3401#comment-24201 I'm definitely a fan of this notion. A lot more can be accomplished by actually doing than thinking about doing. Try your ideas out on real people in real situations and adapt from there. The barriers are so low these days, there's little reason not to just do. I’m definitely a fan of this notion. A lot more can be accomplished by actually doing than thinking about doing. Try your ideas out on real people in real situations and adapt from there.

The barriers are so low these days, there’s little reason not to just do.

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