Comments on: Matt Cutts Is Representative Of Next Generation PR

By: Jim Ernst

Jim Ernst — Thu, 02 Apr 2009 22:55:37 +0000

I think that more people should practice PR like Matt. It is definitely a changing industry and we really have a chance to change the future of it right now, including the past reputation. Social Media is the future and we are all connected and we really have to properly use this technology to make it successful. I applaud Matt and Google for taking this initiative and doing it right.

By: Jeff

Jeff — Thu, 02 Apr 2009 18:30:23 +0000

Great post Adam – You reinforce two important underpinnings of a successful effort related to the intersection of PR & Social Media:

1) The individual(s) acting on the company’s behalf must possess both good communication abilities AND the discretion to know when and where to engage. These people are not easy to find – Matt is certainly an exception here.

2) The sponsoring organizations must trust these people to speak on the company’s behalf with little or no supervision. Unfortunately, in many (most) instances this release of control is simply not acceptable in an organization that has traditionally operated under a command & control infrastructure.

The emergence of Social Media, and Twitter specifically, is forcing everyone to completely reassess their roles in a new media environment. How you view the inevitable dismantling and reconstitution of “media” will by definition determine your place in the new world – Are you terrified or exhilarated?

Matt/Google give us a good template to work from.

By: John Furniture

John Furniture — Thu, 02 Apr 2009 18:20:34 +0000

I do a lot of PR, SEO and PPC consulting. Matt is definitely in PR and Darn Good at it Too.

By: Adam Singer

Adam Singer — Thu, 02 Apr 2009 18:16:11 +0000

@Bob Allard – agreed, he is definitely “just being Matt” as you say, and that’s a reflection of his passion for what he does.

@gorgeoux – point taken, updated!

@Sukhesh – glad you enjoyed this.

By: Sukhesh

Sukhesh — Thu, 02 Apr 2009 18:10:43 +0000

Adam, I am also an online marketer and I really envy Matt. I told my colleagues some days ago that we all should learn a lot from Matt.

Earlier, Google was considered as a company who is not that favorable towards SEO. But, It’s Matt Who changed that perspective and created a feeling among SEO community that Google is the only company that supports White hat SEO to the maximum possible extent – and it’s important for Google and all of us, we know.

Adam, this post is fantastic and many thanks for publishing this article. And, Matt is doing a wonderful job; hats off to Matt!