Comments on: Condition Readers To Share Your Content

By: Internet Strategist

Internet Strategist — Thu, 02 Apr 2009 20:52:13 +0000

I was just sharing your blog with someone at Twitter who asked who our favorite Web Stategists are. I immediately thought of you, of course, and visited to copy and paste your URL for accuracy.

Ironically I just published a post this morning in which I ask my readers to consider recommending my blog if it benefits them. I specifically asked them to consider both sharing the post on Social Networks but also to recommend it in their own blogs should they find it useful.

While the most brilliant bloggers automatically do this others don’t think of it. A call to action is useful as a reminder.

The greatest reason new content from certain bloggers automatically gets shared is that they consistently turn out excellent content. There is little risk of being embarrassed if you share first and then read.

This also works on sites like Sphinn where it is almost always safe to recommend any post shared by a select few powerful users there. If Lyndon Sphinns something it is probably going to go hot and most people want to get on board early to be seen as being in the know.

By: Glen Allsopp

Glen Allsopp — Wed, 01 Apr 2009 18:06:19 +0000

Very interesting idea Adam, I love your out of the box thinking!

BTW, if you haven’t already I recommend you check out NLP Anchors. They are strangely similar and I promise they do work, it’s quite amazing really. I wonder if there is an anchor that can tie into blogging ;)

Cheers,
Glen

By: Adam Singer

Adam Singer — Wed, 01 Apr 2009 00:41:52 +0000

@Pliggs – yes — in many cases that’s due to great content, but you’re right – sometimes people share just to share. You definitely have to work and have a strategy to get your web properties in the same place.

@Robin Cannon – there is a happy medium. I don’t think there is anything wrong with casting a wider net sometimes to draw in those readers really interested in what you have to say. The right people should see what you’re up to and stick around.

@Jared O’Toole – exactly, lots of power there for sure.

By: Jared O'Toole

Jared O'Toole — Tue, 31 Mar 2009 19:38:26 +0000

Awesome points. That reputation of quality makes people want to spread the word. When you see a new link on twitter from someone who has that reputation you just hit re-tweet then you go and read it.

Very powerful for people that set themselves up that way.

By: Robin Cannon

Robin Cannon — Tue, 31 Mar 2009 17:38:46 +0000

The rush to share content from certain sites can be amusing to watch, as readers race to post it on every news and site sharing service that they can think of.

Is it a good idea to merely post content which core readers are interested in sharing? It seems to be another method by which blog writers become more interested in the success of their blog (however they might measure it) than the quality of content. A collection of good Photoshop resources might be widely shared, for example, but such collections are ten-a-penny on the web. I want to both create, and find, unique and thought provoking content instead.

What do you think is the happy medium?