Comments on: 10 Secrets For Creating Viral Content

By: Craig

Craig — Fri, 27 Feb 2009 16:06:48 +0000

I know everyone stresses content, but most things that go viral are completely silly and content is irrelevant. How many funny youtube videos have hit it big and are just short and funny? It can be a big deal of both. Good tips on approaching to create viral content, but it’s impossible to fully make happen. That’s the same as saying every catchy song will go #1. So many different viral videos/content, etc that are out there that have potential and there is no clear cut answer to why most things go viral. Sometimes it’s just about reaching the right incluencer, sometimes just good timing.

By: Adam Singer

Adam Singer — Thu, 26 Feb 2009 20:49:35 +0000

@Michele – yes, patience is huge! the long tail is powerful and can whip up enough of a storm over time to give you the leverage you need…

thanks for the compliment btw

Also just a quick addition to the conversation – creating things that spread is fun (and addictive) but should be balanced with an organic growth strategy. Not everything should be (nor will be) viral.

By: Michele

Michele — Thu, 26 Feb 2009 19:12:04 +0000

I like #7 and #8. Sometimes it is hard to have the patience to let the long tail work. Great post!

By: Adam Singer

Adam Singer — Thu, 26 Feb 2009 17:02:42 +0000

@Debt-free College – I could post that, but they are specific for the brand that is trying to create the content. Stories are unique to each business and reflect internal and external culture, as well as playing off memes and sticky ideas. It’s an idea though to write on that from a general perspective, thanks.

@Justin Johnson – no problem at all, glad you found this useful.

By: Justin Johnson

Justin Johnson — Thu, 26 Feb 2009 17:00:36 +0000

Excellent post, Adam! Once again, thank you for your insight.