77 Insights From More Than A Decade On The Web, Daily


image credit:  russelldavies

It’s time once again to break up the longer format content I’ve been writing with more bite-sized thoughts.  Today, I thought I’d list some quick insights I’ve gleamed as a heavy contributor, participant and early adopter on the web daily for the last 12 years or so that continue to hold true:

1)  People love controversy

2)  The web doesn’t forget

3)  The us-vs-them mentality is huge

4)  Popularity begets popularity

5)  The core users focus the head of attention on just a few things daily

6)  The long tail of attention matters too and is up for grabs by anyone

7)  People hate flash – especially influencers

8)  Hilarious/unintended humor will be found, and magnified

9)  Self-congratulatory, corporately refined text is boring, and ignored

10)  Personal, emotive content wins

11)  Chasing spikes in traffic is addictive, but unsustainable as a strategy and should be used sparingly

12)  The web’s addicted minority crave and push change

13)  The casual majority of users don’t notice the invisible hand guiding their browsing

14)  Telling stories that are unique, novel or in some way remarkable can always cut through the clutter

15)  What has been deleted, restricted or otherwise censored inevitably will make that content popular (Streisand effect)

16)  We’re slowly building a semantic world

17)  There is a growing business digital divide

18)  Many internet marketing agencies and self-proclaimed experts are carpetbaggers

19)  Inside jokes that get too popular are inevitably killed by mass media

20)  Randomness is a factor

21)  Creativity is also a factor

22)  Content trumps design

23)  A vast majority of web designers still can’t create Google-friendly sites

24)  Knowing traditional graphic design doesn’t make you qualified to do web design

25)  Search advertising is exceedingly effective if you know how to use it right and have a good product

26)  Trust is non-transferrable

27)  Persistence pays off

28)  The rise and fall of social sites is natural, and happens quickly

29)  140 characters can change your life

30)  Advertising is content

31)  People love lists

32)  You can’t fake authenticity

33)  Many old school users are jaded

34)  If you’re old school and can remain positive, spending time to teach those who are new is important

35)  The most passionate professionals in every industry blog

36)  Anyone can start a meme, in many cases completely by accident

37)  You can’t erase the past, but you can embrace and learn from it

38)  The web is a reflection of society

39)  People with mobile devices are far more efficient at spreading news than traditional media

40)  Don’t make the mistakes of the RIAA, their reputation has been perhaps forever ruined to an entire generation

41)  We are editors for each other

42)  Say hi to your favorite blogger or web influencer, they’ll respond to you personally

43)  It’s always fashionable to reject what’s mainstream, whatever that may be at the moment

44)  Groups form naturally

45)  E-commerce requires patience and good leadership/strategy

46)  No one is always right

47)  Participation inequality holds true for web 2.0 as much as it holds true for web 1.0, and will into the future – it is a strong model of how society functions and actually has little to do with technology

48)  The web changed the world at the macro level, far more than most consider – for business, society and how we live

49)  Future generations will see our use of the internet as quaint and merely scratching the surface

50)  Distributing news via print is a relic of a previous era

51)  The web is great at ignoring you, if you’re boring

52)  There are still newcomers, but eventually such a thing won’t exist

53)  People fall in love through text

54)  Quake clans were the big thing before World of Warcraft – games have encouraged the social grouping of people since communication was built into them

55)  IRC and message boards predate web 2.0, social media has been around a while and it’s development is a fluid process – it is not new

56)  You don’t need to spend insane amounts of money to develop a popular site, product or web destination, but you do have to have a strong strategy, purpose and goal

57)  Programming is the new literacy

58)  There’s huge value in acting as a content filter or aggregator

59)  Anyone can be creative in using the web to successfully spread ideas, it is the great equalizer

60)  Building microsites is a mistake

61)  Be unique, useful and updated and you’ll win

62)  Studying sociology is equally vital for success as understanding marketing

63)  Never underestimate small and determined groups

64)  We love things that are offbeat

65)  The lede is equally important as the title, sometimes more important

66)  Everyone wants to be part of the next hot trend

67)  The conversation goes on with or without you, but that’s not a reason to feel overwhelmed

68)  Personal branding changes everything

69)  Text still reigns king

70)  People will always take the path of least resistance

71)  With design, less is more

72)  Attempts to game the system will always be called out when they are discovered

73)  Trying to hit control z in real life doesn’t work

74)  When someone publishes something about you, it will potentially exist forever

75)  Everyone has a startup idea, most without doing any research

76)  Just because you build it, doesn’t mean they will come

77)  Ignore people who think the world can’t or won’t change

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