Comments on: Shocker (not really): I Didn’t Watch The Super Bowl

By: catering supplies

catering supplies — Wed, 04 Feb 2009 11:55:31 +0000

Brands also get some promotion with advertisements in between the actual program. I know, that there is nothing more interrupting in this world other than adds.

By: internetsuperstar

internetsuperstar — Mon, 02 Feb 2009 19:55:43 +0000

This is why I watch at home–because football is great entertainment, tired marketing execs wasting money isn’t–so I skip most of the ads. Exceptions: cashforgold.com and Hulu.com, for at least embracing some modern meta-style humor. Everything else was drivel. 3D? We aren’t done with that yet?

By: Carrie

Carrie — Mon, 02 Feb 2009 18:01:33 +0000

I did watch part of the game but wasn’t much into it since I am not a TV watcher anymore either. I was suprised by a few things:

1. The eagerness and interest by the people I was at a party with, to watch the 3-d ads and the look of fascination of 20 people with 3-d glasses glued to the TV for a commercial break when during the game only 1/2 the people were watching the TV. They also used the DVR to rewind parts they liked or that they thought needed to be seen by everyone.

2. It always suprises me to see a lack of good, funny, original ads for an event that is supposed to be an advertising campaign launch point. The winners I thought were the cash4gold for it’s sillyness, the MacGruber Pepsi ad for the Richard Dean Anderson Cameo, the coke zero ad for revamping a classic and adding more humor and the Monster.com moose arse ad for it’s reality and cleverness. And the 3-d thing went over big with the kids.

I do think that a lot of companies throw their 3 million away if they don’t use amazing and new creative in these spots. (And the job sites really don’t need to advertise in this market.) Seeing old ads here always dissapoints the general viewers with groans of “we’ve seen that one before, that’s old”.

But I think this year more people will view these commercials online than on TV because online is becoming the main information/entertainment medium for most people.

By: Tim Jahn

Tim Jahn — Mon, 02 Feb 2009 16:37:02 +0000

I didn’t watch much of it. Like you say, it’s crazy how big of an event the Superbowl is more so for the ads and not the actual football.

If anything, it’s nice to at least see creative minds flowing thinking of ways to stand out and outdo themselves each year with creative ads.

I touched upon the timeshifting idea last night on my blog after I watched the Office on my DVR. This whole idea is huge when it comes to advertising. I mean come on…I can choose whether or not to watch that extremely expensive ad you produced. Doesn’t that worry you JUST a little???

By: Anton

Anton — Mon, 02 Feb 2009 14:05:37 +0000

Nope. Didn’t watch it either. There came a time about 5 years ago when I abandoned TV and gained 3 more constructive hours back in my day.It seems to me there is nothing on the tube that will add to my life.Any info that I need can be found quickly on the web.