Comments on: 10 Skills All PR Pros Need For 2009 And Beyond http://thefuturebuzz.com/2009/01/08/10-skills-all-pr-pros-need-for-2009-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=10-skills-all-pr-pros-need-for-2009-and-beyond Adam Singer on digital marketing and online PR Wed, 08 Feb 2012 08:59:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Hoppal http://thefuturebuzz.com/2009/01/08/10-skills-all-pr-pros-need-for-2009-and-beyond/#comment-24053 Michael Hoppal Thu, 09 Apr 2009 10:05:27 +0000 http://thefuturebuzz.com/?p=1339#comment-24053 Well, I happen to be a web developer, and my boyfriend is a marketer, so I tend to rely on him for his skills, and he on mine. While we're both trying to learn the craft of the other, I just can't get from product to sale, and he can't seem to grasp HTML (Not even going to try to teach him PHP for a while). I agree on most of your points. However, I also feel that PHP/MySQL is a skill for the techies. After seeing his frustrations trying to pick it up while lacking the passion, I know it's not meant for everybody. What's more than that, uninspired people tend to produce poor-quality material. HTML, however, is a skill everybody needs to know these days, or at least have a good WYSIWYG editor. I'm amazed how many still don't even know of its existence. Well, I happen to be a web developer, and my boyfriend is a marketer, so I tend to rely on him for his skills, and he on mine. While we’re both trying to learn the craft of the other, I just can’t get from product to sale, and he can’t seem to grasp HTML (Not even going to try to teach him PHP for a while).

I agree on most of your points. However, I also feel that PHP/MySQL is a skill for the techies. After seeing his frustrations trying to pick it up while lacking the passion, I know it’s not meant for everybody. What’s more than that, uninspired people tend to produce poor-quality material.

HTML, however, is a skill everybody needs to know these days, or at least have a good WYSIWYG editor. I’m amazed how many still don’t even know of its existence.

]]> By: Craig McGill http://thefuturebuzz.com/2009/01/08/10-skills-all-pr-pros-need-for-2009-and-beyond/#comment-23812 Craig McGill Sun, 29 Mar 2009 22:53:15 +0000 http://thefuturebuzz.com/?p=1339#comment-23812 I'm with Kerry Gaffney and Adam Singer on this - there are traditional skills that are - and will be for the next few years - far more important that knowledge of PHP, Drupal,CSS, MySQL and a few others - like spotting the stories, being able to tell clients what isn't a story, taking bad ideas and making them good, having the confidence to say to clients 'that sucks' and being able to work with the traditional media as well as the online - and that's just off the top of my head. Still a good list though and a fair point of view. I’m with Kerry Gaffney and Adam Singer on this – there are traditional skills that are – and will be for the next few years – far more important that knowledge of PHP, Drupal,CSS, MySQL and a few others – like spotting the stories, being able to tell clients what isn’t a story, taking bad ideas and making them good, having the confidence to say to clients ‘that sucks’ and being able to work with the traditional media as well as the online – and that’s just off the top of my head.

Still a good list though and a fair point of view.

]]> By: the baldchemist http://thefuturebuzz.com/2009/01/08/10-skills-all-pr-pros-need-for-2009-and-beyond/#comment-23803 the baldchemist Sun, 29 Mar 2009 16:58:24 +0000 http://thefuturebuzz.com/?p=1339#comment-23803 Nice post. But listen clear and compelling copy demands skills that most web people don't have. Thanks for the list though, a very nice wake up call. Take good care. The Baldchemist Nice post. But listen clear and compelling copy demands skills that most web people don’t have.
Thanks for the list though, a very nice wake up call.
Take good care. The Baldchemist

]]> By: Adam Singer http://thefuturebuzz.com/2009/01/08/10-skills-all-pr-pros-need-for-2009-and-beyond/#comment-23608 Adam Singer Sun, 22 Mar 2009 12:29:43 +0000 http://thefuturebuzz.com/?p=1339#comment-23608 @Kerry - absolutely agreed, those are core skills you need before all else. @Kerry – absolutely agreed, those are core skills you need before all else.

]]> By: Kerry Gaffney http://thefuturebuzz.com/2009/01/08/10-skills-all-pr-pros-need-for-2009-and-beyond/#comment-23605 Kerry Gaffney Sun, 22 Mar 2009 11:08:10 +0000 http://thefuturebuzz.com/?p=1339#comment-23605 Personally I think that there are a few skills missing in your top ten, such as ability to build relationships, know how to create a good story and the crucial ability to be able to test anything that the client suggests or you have created by asking the four most important questions of 'Yeah?', 'And?', 'So?', 'What?'. Having digi skills is great and more power to your elbow if you have them but if you can't actually do the PR role then they matter diddly. Personally I think that there are a few skills missing in your top ten, such as ability to build relationships, know how to create a good story and the crucial ability to be able to test anything that the client suggests or you have created by asking the four most important questions of ‘Yeah?’, ‘And?’, ‘So?’, ‘What?’. Having digi skills is great and more power to your elbow if you have them but if you can’t actually do the PR role then they matter diddly.

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