Comments on: Personal Branding And Companies: A Symbiotic Relationship http://thefuturebuzz.com/2008/12/10/personal-branding-and-companies/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-and-companies Adam Singer on digital marketing and online PR Tue, 22 May 2012 06:26:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: William Arruda http://thefuturebuzz.com/2008/12/10/personal-branding-and-companies/#comment-22215 William Arruda Sun, 28 Dec 2008 16:26:00 +0000 http://thefuturebuzz.com/?p=940#comment-22215 Hello Adam, 90% of my work is with major companies helping their employees to unearth their personal brands. When I started my personal branding business, companies had no interest in personal branding and saw it as counter to corporate branding. But a lot has changed in 8 years. Now, companies realize that they need each employee delivering on the corporate brand promise in a way that is authentic to them. They also realize that their employees are not going to stay for 30 years (tenure is decreasing in most industries). They acknowledge that they need to get the best (not the most) from their employees while they are at the company - and helping them with the personal branding is a great way to do that. Thanks for your thoughtful and insightful post. Best. William www.williamarruda.com Hello Adam,

90% of my work is with major companies helping their employees to unearth their personal brands. When I started my personal branding business, companies had no interest in personal branding and saw it as counter to corporate branding. But a lot has changed in 8 years. Now, companies realize that they need each employee delivering on the corporate brand promise in a way that is authentic to them. They also realize that their employees are not going to stay for 30 years (tenure is decreasing in most industries). They acknowledge that they need to get the best (not the most) from their employees while they are at the company – and helping them with the personal branding is a great way to do that.

Thanks for your thoughtful and insightful post.
Best.
William
http://www.williamarruda.com

]]> By: @ZaggedEdge http://thefuturebuzz.com/2008/12/10/personal-branding-and-companies/#comment-22071 @ZaggedEdge Sun, 14 Dec 2008 00:59:07 +0000 http://thefuturebuzz.com/?p=940#comment-22071 "The more of the following you can provide to someone with a strong personal brand, the more attractive working for your company will be" I think this pretty much sums it up, social media is an entirely new way of giving recognition. People value this achievement and recognition (or ego-touting) more than monetary compensation! The smart/important you make your employees feel the better they'll feel about working for your team. “The more of the following you can provide to someone with a strong personal brand, the more attractive working for your company will be”

I think this pretty much sums it up, social media is an entirely new way of giving recognition. People value this achievement and recognition (or ego-touting) more than monetary compensation! The smart/important you make your employees feel the better they’ll feel about working for your team.

]]> By: Angela Connor http://thefuturebuzz.com/2008/12/10/personal-branding-and-companies/#comment-22034 Angela Connor Fri, 12 Dec 2008 05:58:32 +0000 http://thefuturebuzz.com/?p=940#comment-22034 I LOVE this post. And, I have to tell you that in the back of my mind I've been thinking about how I will react and what I will say in the event I'm ever called on or questioned about my efforts. I've pretty much crafted a few concepts that I'm sure I could use to convince the powers that be of the importance of my blog and personal brand and but this has helped a great deal more. I maintain that I cannot be a great community manager and work so closely with user-generated content if I don't do it on a personal level and engage with other who do it. How can I completely understand social media if I am not out there with the influencers and meeting new people who I can learn from? Point being, I am reading and commenting on this blog at 12:54am and I'm heading back to my feed reader to catch up some of my other favorite bloggers. My personal brand time is after hours. After work, family and other duties. But that's the way it has to be and it is so worth it. I appreciate this post. Companies should value people who operate this way. I LOVE this post. And, I have to tell you that in the back of my mind I’ve been thinking about how I will react and what I will say in the event I’m ever called on or questioned about my efforts. I’ve pretty much crafted a few concepts that I’m sure I could use to convince the powers that be of the importance of my blog and personal brand and but this has helped a great deal more. I maintain that I cannot be a great community manager and work so closely with user-generated content if I don’t do it on a personal level and engage with other who do it. How can I completely understand social media if I am not out there with the influencers and meeting new people who I can learn from? Point being, I am reading and commenting on this blog at 12:54am and I’m heading back to my feed reader to catch up some of my other favorite bloggers. My personal brand time is after hours. After work, family and other duties. But that’s the way it has to be and it is so worth it. I appreciate this post. Companies should value people who operate this way.

]]> By: Erik Britt-Webb http://thefuturebuzz.com/2008/12/10/personal-branding-and-companies/#comment-22021 Erik Britt-Webb Wed, 10 Dec 2008 17:57:52 +0000 http://thefuturebuzz.com/?p=940#comment-22021 Love your writing, Adam, and especially love this line of thinking you've been pursuing with recent posts. I've always been amazed by the FUD factor (Fear, Uncertainty, Doubt) that organizations place on people--or ideas--becoming so empowered that the organization loses control of them. Glass half empty. Rather than embracing them as genuine opportunities to inspire people to higher places and believing that, more often than not, people want to do what's right. Glass half full. To me, this is another thread in the complex fabric of intellectual property. How much energy should companies invest protecting IP so that no one else benefits (protect my pie slice). How much should they invest in (or just allow) their IP to flourish, realizing that while it will benefit others and even competitors, the exponential "network effect" will yield far great benefits (grow the pie). To borrow from a popular kids song: "Branding/IP is like a magic penny. Lend it, spend it, you'll have so many they'll roll all over the floor." Love your writing, Adam, and especially love this line of thinking you’ve been pursuing with recent posts. I’ve always been amazed by the FUD factor (Fear, Uncertainty, Doubt) that organizations place on people–or ideas–becoming so empowered that the organization loses control of them. Glass half empty. Rather than embracing them as genuine opportunities to inspire people to higher places and believing that, more often than not, people want to do what’s right. Glass half full.

To me, this is another thread in the complex fabric of intellectual property. How much energy should companies invest protecting IP so that no one else benefits (protect my pie slice). How much should they invest in (or just allow) their IP to flourish, realizing that while it will benefit others and even competitors, the exponential “network effect” will yield far great benefits (grow the pie).

To borrow from a popular kids song: “Branding/IP is like a magic penny. Lend it, spend it, you’ll have so many they’ll roll all over the floor.”

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