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	<title>Comments on: The Real Challenge Is Using Less</title>
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	<description>Adam Singer on digital marketing and online PR</description>
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		<title>By: Justin Schmidt</title>
		<link>http://thefuturebuzz.com/2008/11/18/the-real-challenge-is-using-less/#comment-21690</link>
		<dc:creator>Justin Schmidt</dc:creator>
		<pubDate>Wed, 19 Nov 2008 18:02:37 +0000</pubDate>
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		<description>Excellent post and I couldn&#039;t agree more. One thing I often find myself counseling clients on is the concept of not being all things to all people. Unless you&#039;re Amazon.com, you have to focus your message and follow the KISS principle like its your only hope.
Funny thing about Yahoo is they have a clean UI page for search, but they just don&#039;t use it. http://search.yahoo.com/ Sigh...
Thanks for the comment on my blog too :).</description>
		<content:encoded><![CDATA[<p>Excellent post and I couldn&#8217;t agree more. One thing I often find myself counseling clients on is the concept of not being all things to all people. Unless you&#8217;re Amazon.com, you have to focus your message and follow the KISS principle like its your only hope. </p>
<p>Funny thing about Yahoo is they have a clean UI page for search, but they just don&#8217;t use it. <a href="http://search.yahoo.com/" rel="nofollow">http://search.yahoo.com/</a> Sigh&#8230;</p>
<p>Thanks for the comment on my blog too :).</p>
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		<title>By: Adam Singer</title>
		<link>http://thefuturebuzz.com/2008/11/18/the-real-challenge-is-using-less/#comment-21685</link>
		<dc:creator>Adam Singer</dc:creator>
		<pubDate>Wed, 19 Nov 2008 14:14:17 +0000</pubDate>
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		<description>@Dayne - glad you liked this.  It has taken me a long time as an artist and a marketer to simplify and I&#039;m still continuing that process, but it&#039;s definitely the right path.
Check out the 37 Signals blog as well @ http://www.37signals.com/svn/ if you enjoy the topic of simplicity.</description>
		<content:encoded><![CDATA[<p>@Dayne &#8211; glad you liked this.  It has taken me a long time as an artist and a marketer to simplify and I&#8217;m still continuing that process, but it&#8217;s definitely the right path.</p>
<p>Check out the 37 Signals blog as well @ <a href="http://www.37signals.com/svn/" rel="nofollow">http://www.37signals.com/svn/</a> if you enjoy the topic of simplicity.</p>
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		<title>By: Dayne Shuda</title>
		<link>http://thefuturebuzz.com/2008/11/18/the-real-challenge-is-using-less/#comment-21684</link>
		<dc:creator>Dayne Shuda</dc:creator>
		<pubDate>Wed, 19 Nov 2008 13:56:44 +0000</pubDate>
		<guid isPermaLink="false">http://thefuturebuzz.com/?p=621#comment-21684</guid>
		<description>Adam,
I love the line, &quot;Adding complexity is standard and expected.  Simplicity is truly remarkable and will make you stand out.&quot;
It&#039;s so true, but truly overlooked in the online and offline world. I enjoyed this post and your previous post about simplicity/complexity.
As i was reading, I was flipping back to a notebook to write down ideas and reminders.
Keep the posts about less vs. more coming. I think it&#039;s a great not only for PR/marketers, but for everybody in general.
Thanks for providing great content! I plan on being a longtime follower of yours.
Dayne
PS - The examples are a great visual reminder of exactly how simple works.</description>
		<content:encoded><![CDATA[<p>Adam, </p>
<p>I love the line, &#8220;Adding complexity is standard and expected.  Simplicity is truly remarkable and will make you stand out.&#8221; </p>
<p>It&#8217;s so true, but truly overlooked in the online and offline world. I enjoyed this post and your previous post about simplicity/complexity. </p>
<p>As i was reading, I was flipping back to a notebook to write down ideas and reminders. </p>
<p>Keep the posts about less vs. more coming. I think it&#8217;s a great not only for PR/marketers, but for everybody in general. </p>
<p>Thanks for providing great content! I plan on being a longtime follower of yours. </p>
<p>Dayne </p>
<p>PS &#8211; The examples are a great visual reminder of exactly how simple works.</p>
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