SlideShare Of Joffrey’s Social Media Marketing
November 1, 2008
Author 
In On Wednesday, October 29th I presented one of my social media marketing case studies for Miami’s web and new media community, Refresh Miami at Yahoo! Hispanic Americas.
This study goes through two campaigns I implemented for Joffrey’s Coffee & Tea Co. (a client): Joffrey’s Java Beta Test as well as Coffee 2.0. As promised, here is a version of the presentation for you to check out (click full screen button so you can read the slides with more detail):
Here are both case studies as blog posts as well, in case you missed them:
Eric replied | Nov 1, 2008 (23 comments)
Great slideshow. When I saw 100+ slides I couldn’t believe it. Then I realized you must have zipped through them – made for a good presentation with solid backgrounds. It actually works without a voiceover too.
Jeff P replied | Nov 1, 2008 (7 comments)
Nice deck Sir Singer. This was a great strategy all around that obviously worked well for you, your client and us Joffrey’s drinkers. I think 2.0 will be a main staple in our house for quite awhile.
Adam Singer replied | Nov 2, 2008 (563 comments)
@Eric: Thanks – I added a bunch of slides with text to make it work nicer without a v/o…when I gave this live there was hardly any copy on screen as I want people focusing on what I’m saying. And yes, I zip through slides.
@Jeff P: Cheers!
Steve Cook replied | Nov 11, 2008 (1 comment)
Love the slide show and more importantly the fantastic and yet oh so simple campaign. Definitely food for thought. Or perhaps a cup of java for thought!
Jesse McFarlane replied | Jan 19, 2009 (1 comment)
Good slideshare and a great campaign, well done. I love how you were able to leverage your social network for tangible gain and the Coffee 2.0 product specifically developed from network feedback was a perfect idea. This is the type of marketing that makes all the networking effort worthwhile.