November 1, 2008
On Wednesday, October 29th I presented one of my social media marketing case studies for Miami’s web and new media community, Refresh Miami at Yahoo! Hispanic Americas.
This study goes through two campaigns I implemented for Joffrey’s Coffee & Tea Co. (a client): Joffrey’s Java Beta Test as well as Coffee 2.0. As promised, here is a version of the presentation for you to check out (click full screen button so you can read the slides with more detail):
Here are both case studies as blog posts as well, in case you missed them:
4 comments so far
Great slideshow. When I saw 100+ slides I couldn’t believe it. Then I realized you must have zipped through them - made for a good presentation with solid backgrounds. It actually works without a voiceover too.
November 1st, 2008Nice deck Sir Singer. This was a great strategy all around that obviously worked well for you, your client and us Joffrey’s drinkers. I think 2.0 will be a main staple in our house for quite awhile.
November 1st, 2008@Eric: Thanks - I added a bunch of slides with text to make it work nicer without a v/o…when I gave this live there was hardly any copy on screen as I want people focusing on what I’m saying. And yes, I zip through slides.
@Jeff P: Cheers!
November 2nd, 2008Love the slide show and more importantly the fantastic and yet oh so simple campaign. Definitely food for thought. Or perhaps a cup of java for thought!
November 11th, 2008Add a comment