On Wednesday, October 29th I presented one of my social media marketing case studies for Miami’s web and new media community, Refresh Miami at Yahoo! Hispanic Americas.
This study goes through two campaigns I implemented for Joffrey’s Coffee & Tea Co. (a client): Joffrey’s Java Beta Test as well as Coffee 2.0. As promised, here is a version of the presentation for you to check out (click full screen button so you can read the slides with more detail):
Here are both case studies as blog posts as well, in case you missed them:
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The Future Buzz is a blog run by communications professional Adam Singer. Adam has experience as both a digital PR strategist and online marketing manager for some of the top-rated brands globally
Eric (23 comments)1 November 08
Great slideshow. When I saw 100+ slides I couldn’t believe it. Then I realized you must have zipped through them – made for a good presentation with solid backgrounds. It actually works without a voiceover too.
Jeff P (5 comments)1 November 08
Nice deck Sir Singer. This was a great strategy all around that obviously worked well for you, your client and us Joffrey’s drinkers. I think 2.0 will be a main staple in our house for quite awhile.
Adam Singer (269 comments)2 November 08
@Eric: Thanks – I added a bunch of slides with text to make it work nicer without a v/o…when I gave this live there was hardly any copy on screen as I want people focusing on what I’m saying. And yes, I zip through slides.
@Jeff P: Cheers!
Steve Cook (1 comments)11 November 08
Love the slide show and more importantly the fantastic and yet oh so simple campaign. Definitely food for thought. Or perhaps a cup of java for thought!
Jesse McFarlane (1 comments)19 January 09
Good slideshare and a great campaign, well done. I love how you were able to leverage your social network for tangible gain and the Coffee 2.0 product specifically developed from network feedback was a perfect idea. This is the type of marketing that makes all the networking effort worthwhile.