65 Bite-Sized Web Marketing Tips
I write lots of detailed, in-depth posts for you at The Future Buzz about social media, digital marketing, PR and creating buzz on the web. In the spirit of changing things up, today I thought I’d simplify and offer you some quick tips broken into bits.
65 Bite-Sized Web Marketing Tips
1) Keep sites as simple and clean as possible.
2) Be interesting with everything you put out there.
3) Keep your site up to date and fresh, give users a legitimate reason to come back.
4) Have clear RSS and email subscriptions options on every page of your blog or website.
5) Take your time, create a plan, follow it step by step (traffic isn’t going to fall out of the sky).
6) Have realistic expectations, work relentlessly to achieve them.
7) Educate your team, work together.
8) Don’t worry about getting everything exactly right the first time, you can fix it as you go forward. The best, most popular blogs/websites are always works in progress.
9) If you think you’ll have to rely heavily on marketing and PR for traffic, you might want to rethink your .com/blog idea.
10) Be honest, transparent and authentic.
11) Patience is vital, you have to stick with it to outlast your competition.
12) Don’t get obsessed with stats, but do track your analytics to gauge success of campaigns.
13) Get people on your team that are more than good, find people that are absolutely obsessed with the web.
14) Make friends with power users on Digg, StumbleUpon, and Reddit. Make friends with people who are messageboard addicts. Make friends with bloggers and social media influencers.
15) Get a solid understanding of SEO (read sites like SEOMoz, it’s free and you’ll learn a ton).
16) Learn about good design and usability.
21) Know when to change strategies (and realize it is ok to be wrong).
22) Find a way to build and lead a tribe.
23) Create google alerts for key terms in your industry to stay on top of trends.
24) Learn what motivates bloggers.
25) Don’t try to be all things to all people.
26) Listen to what people are saying about you/your brand carefully. Get into the conversation with them, where appropriate.
27) Get active on Twitter.
28) Be useful and provide value to people.
29) Find a way to connect your fans with each other.
30) Learn what motivates people to subscribe to a blog.
31) Trouble getting your messages to spread? Try narrowing the focus.
32) Experiment and start your own side projects.
33) Start your own blog.
35) Subscribe to as many marketing, tech, social media and related blogs as you can handle using RSS.
36) Actually read those blogs carefully every day.
37) Read all the free e-books about social media.
38) Read Clary Shirky’s book – Here Comes Everybody: The Power Of Organizing Without Organizations.
39) Don’t send bloggers press releases.
41) Only hire an SEO firm that actually ranks well themselves or a web marketers who blog (you have to work with the space intimately yourself to be adept at using it for others).
42) Bridge your organization’s digital divide.
43) Learn how to cultivate culture.
44) Develop a search engine optimization strategy for your site.
45) Write killer flagship content on your blog.
46) Avoid obvious web mistakes.
47) Get an understanding of why people blog.
48) Read Daniel Scocco’s entire web traffic series.
49) Check out all the awesome images on Logic+Emotion (start with this one).
51) Make it easy to share what you’re doing.
53) Learn the secret of the web (hint, it’s a virtue).
54) Don’t get discouraged if you don’t see immediate results, it takes time for tangible outcomes to take effect. They will in time.
55) Put as much work out as you can under a creative commons license.
56) Help people who are just starting out. I am sure there were people who helped you find the path when you were new, returning the favor is not only good karma, it is incredibly rewarding to see them succeed.
57) Read all the Google’s official blogs, and learn about Google’s webmaster tools.
58) Learn at least the basics of HTML.
59) Learn how to work with MySQL.
60) Learn about the different forms of social media news momentum.
61) Work hard to make your content stand out from the crowd.
62) Learn how to use PRWeb and other wire services properly.
63) Google answers to questions before phoning your web marketing allies.
64) Check out FriendFeed.
65) Use your skills to help a non-profit, don’t charge them.
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