http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/ Adam Singer on media, marketing and PR Fri, 19 Mar 2010 10:42:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-27547 Digital Marketing Strategey: Audience Acquisition Development Fri, 15 Jan 2010 13:48:43 +0000 http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-27547 [...] your passion – you’re not going to create the right following by not showing passion.  It’s a [...] [...] your passion – you’re not going to create the right following by not showing passion.  It’s a [...]

]]> http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-27290 Your News, Event Or Product Is Not The Story Fri, 18 Dec 2009 13:35:36 +0000 http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-27290 [...] over and expect that to have real impact.  The truth is, you are the story – if you’re passionate and able to continue the dialogue with your market consistently in a meaningful [...] [...] over and expect that to have real impact.  The truth is, you are the story – if you’re passionate and able to continue the dialogue with your market consistently in a meaningful [...]

]]> http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-20607 Tim Jahn Tue, 14 Oct 2008 17:01:25 +0000 http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-20607 Totally agreed. This is probably the most overlooked and least understood quality too, yet it's absolutely the most important. Totally agreed. This is probably the most overlooked and least understood quality too, yet it’s absolutely the most important.

]]> http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-20597 Marcel LeBrun Tue, 14 Oct 2008 12:24:50 +0000 http://thefuturebuzz.com/2008/10/14/a-secret-of-the-social-web-passion/#comment-20597 Absolutely Agreed. In addition, mass media does nothing to make deposits in terms of relationships with customers, but when brands have their employees share and connect from their personal passion, they also get the benefit of building into these relationships. It is a lot easier for customers to "hate" an impersonal brand than a person. Marcel Absolutely Agreed. In addition, mass media does nothing to make deposits in terms of relationships with customers, but when brands have their employees share and connect from their personal passion, they also get the benefit of building into these relationships. It is a lot easier for customers to “hate” an impersonal brand than a person.
Marcel

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