Technorati’s 2008 State Of The Blogosphere Released

Every year, Technorati, the authority blog database and search engine releases a “State of the Blogosphere” where they document the progression of blogs as a medium and their influence in our culture.

I touched on a few of these statistics already in my post from Sunday on the digital divide.  However, now that more detailed information has been released, I thought I’d put some of it here to spread the good news of the blogosphere’s growth with all of you.

Some snapshots from the State of the Blogosphere 2008:

 “The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.”

–Seth Godin, Author Tribes (blog is: sethgodin.typepad.com)

Blogs are a part of our daily lives.  The numbers vary but all agree that blogs are here to stay:

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)
  • Universal McCann (March 2008)
    • 184 million WW have started a blog | 26.4 US
    • 346 million WW read blogs | 60.3 US
    • 77% of active Internet users read blogs

These are just a few snapshots – be sure to read the full 2008 analysis here.  Lots of detailed metrics, data and insight relevant for marketers, web entrepreneurs, PR people, other bloggers and everyone looking to gain insight into the blogosphere.

Absolutely unmissable information, stay tuned to that page on Technorati as they continue to release more throughout the week.