http://thefuturebuzz.com/2008/08/27/the-social-web-the-ultimate-scratchpad-for-passionate-communications-professionals/?utm_source=rss&utm_medium=rss&utm_campaign=the-social-web-the-ultimate-scratchpad-for-passionate-communications-professionals Adam Singer on digital marketing and online PR Thu, 17 May 2012 02:34:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://thefuturebuzz.com/2008/08/27/the-social-web-the-ultimate-scratchpad-for-passionate-communications-professionals/#comment-29999 Chris Quick Mon, 01 Nov 2010 14:16:32 +0000 http://thefuturebuzz.com/2008/08/27/the-social-web-the-ultimate-scratchpad-for-passionate-communications-professionals/#comment-29999 This post may be old, but it's a good one. It's so helpful to be reminded of the importance of this back and forth exchange on the web. I get weary of the echo chamber sometimes and forget why I should bother engaging. I'm also reminded that the campaigns we put online are not static. Each post is not just a flat out success or failure, it is a test we can take over and over until we're satisfied with the score. The web allows us to evolve our messages over time, changing small things and seeing what works, taking the feedback and applying it to make each iteration better than the next. Thanks for a little inspiration. This post may be old, but it’s a good one. It’s so helpful to be reminded of the importance of this back and forth exchange on the web. I get weary of the echo chamber sometimes and forget why I should bother engaging. I’m also reminded that the campaigns we put online are not static. Each post is not just a flat out success or failure, it is a test we can take over and over until we’re satisfied with the score. The web allows us to evolve our messages over time, changing small things and seeing what works, taking the feedback and applying it to make each iteration better than the next. Thanks for a little inspiration.

]]>