Comments on: Ignore The Social Web At Your Own Peril

By: Digital Influence - Why The Divide Continues To Widen

Digital Influence - Why The Divide Continues To Widen — Mon, 23 Nov 2009 21:29:05 +0000

[...] new, and if you think it is you’re already devastatingly far behind in digital influence. Ignore the social web at your own peril – companies who take a wait and see approach have already yielded a lot of ground to agile [...]

By: Leo

Leo — Sat, 13 Sep 2008 23:19:36 +0000

I think in short to build your own site is the best. You can do this number of ways. By having a company /personal blog or by hosting a community in your particular expertise.

For community software you can use Drupal, Ning For example take a look here http://www.workconnexions.com

For a personal blog I use word press. example here Http://whooah.biz

outside that I use linkedin – no real reason other than that most of my colleagues use it too. The other main one is Twitter. It depends what your Goals are as to what is the best solution. The main ones tend to link together, but achieve different individual goals. what is your goal?

By: Adam Singer

Adam Singer — Tue, 26 Aug 2008 19:47:23 +0000

@larry:
“Chains need something beyond just advertising and maybe social marketing on the internet conducted by one person in a mundane office will trick a few people”

I think any business that subscribes to that philosophy is doomed to failure from step one – chain or otherwise.

By: Larry Edger

Larry Edger — Tue, 26 Aug 2008 19:26:51 +0000

Let me guess, another “consultant” trying to covince the restaurant industry that we are just like every other business. I hope you do well with your clients, because the majority of the restaurants in the world are independents who get their clients one at a time every single day. They do this with face to face marketing and not engaging in technological excercises that can take hours of time for very small results.

Social marketing was around a long time before sites like Facebook, MySpace and many more. This form of social marketing begins in the local community with groups, sports and neighborhoods that come together for numerous activities. Social marketing on the internet may be necessary for the chains, but most restaurants have a better idea that has worked for hundreds of years. Chains need something beyond just advertising and maybe social marketing on the internet conducted by one person in a mundane office will trick a few people, but a restaurant is a personal thing that even the internet has failed to encompass.

There are limits to what the internet can do for real in depth marketing at the local level. “Consultants” and other non-restaurant people have a heck of a time figuring out our business. Glad the chains and their consultants don’t understand what marketing is for the restaurant industry!

By: Adam Singer

Adam Singer — Tue, 26 Aug 2008 15:11:50 +0000

@Ken – On the first part of your response, while they (biz leaders) might not have been doing this for years, it is (imo) the job of communications, marketing and media people to stay on the edge of what the tools are our society uses to communicate.

The best marketers are successful at adapting to all communications channels, be it old or new. I think it is a mistake to not use all avenues available to you merely because they are new (to you, not to the world).

Seth Godin wrote this on his blog today, and I think it sums all of this up nicely (he’s so good at it!):

“Organizations that sit tight tend to get very comfortable with sitting, and they don’t move when they need to move. They want proof that the direction is the right direction, they study it, consider it, test it, and the next thing you know, they are fourth in a three-person market.”

(from: http://sethgodin.typepad.com/seths_blog/2008/08/where-to-might.html )

on the other point, you’re certainly correct on the “waiting for the digital natives.” I wrote a bit more on this here:

http://thefuturebuzz.com/2008/05/14/what-you-do-defines-who-you-are-and-what-you-get-out-of-life/

Age is meaningless, passion and motivation are everything.