It’s still a novelty that in a world of user generated content, a monolithic organization would take the time to respond to a message - especially in an unexpected and totally creative way.
This is the response by EA Sports to a video that a Tiger Woods PGA Tour ‘08 fan posted on YouTube 1 year ago:
Made page one of Digg, and at the time of posting this has nearly a million views in just a few short days.
EA is smart and is clearly paying attention. They were able to do something amazing that people are talking about in an extremely positive way.
There is no chance of doing something like this in the first place for your brand unless you’re listening intuitively in this space. Well worth the effort, and can produce amazing results if you can create a response this profound.
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