Yes, Digg is awesome. I know, I’ve had my content reach page 1 several times and send me 10,000+ absolutely unique visitors in one day.
But, unfortunately here’s the truth: Digg and other social media sites are not overnight king-makers of your brand on the web.
Sure, social media is fantastic for bringing your brand to the attention of a huge community of people and spreading your ideas. But, if your goal is to build a sustainable web brand for influence or monetization purposes you cannot rely on social media alone to build your traffic and hits.