http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/?utm_source=rss&utm_medium=rss&utm_campaign=10-reasons-your-small-business-should-have-a-blog Adam Singer on digital marketing and online PR Thu, 17 May 2012 02:34:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/#comment-7343 Mario Sanchez Wed, 02 Jul 2008 01:32:27 +0000 http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/#comment-7343 Hi Adam: The search engine long tail is certainly a powerful source of targeted traffic and one big reason why small businesses should enhance their website with a blog. My blog is 10 months old, and in the first 5 months just 6% of my visitors came from search engines. On the second 5 months, that percentage jumps to 40%. Moreover, that 40% comes mostly from long search phrases, which tend to bring more qualified visitors. Hi Adam:
The search engine long tail is certainly a powerful source of targeted traffic and one big reason why small businesses should enhance their website with a blog. My blog is 10 months old, and in the first 5 months just 6% of my visitors came from search engines. On the second 5 months, that percentage jumps to 40%. Moreover, that 40% comes mostly from long search phrases, which tend to bring more qualified visitors.

]]> http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/#comment-7129 Adam Singer Mon, 30 Jun 2008 18:38:54 +0000 http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/#comment-7129 @Joe - that's definitely a great strategy to draw traffic from your blog directly to your static pages too (in addition to helping those pages rank for search). @Joe – that’s definitely a great strategy to draw traffic from your blog directly to your static pages too (in addition to helping those pages rank for search).

]]> http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/#comment-7125 Joe Mon, 30 Jun 2008 18:07:05 +0000 http://thefuturebuzz.com/2008/06/30/10-reasons-your-small-business-should-have-a-blog/#comment-7125 Long tail of search ... I have a somewhat different take on this point: build contextually relevant links into your company's main web site. If your company sells home yard and garden equipment, then links from a lawn mower blog (which you create) gives you main web site a boost in the search engines for that category. Long tail of search … I have a somewhat different take on this point: build contextually relevant links into your company’s main web site. If your company sells home yard and garden equipment, then links from a lawn mower blog (which you create) gives you main web site a boost in the search engines for that category.

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