“Once You’re Lucky, Twice You’re Good” – Essential Reading for Everyone Involved in Web 2.0

I previously wrote how TechCrunch had been nice enough to ship me a free, signed copy of Sarah Lacy’s new book:  “Once You’re Lucky, Twice You’re Good – The Rebirth of Silicon Valley and the Rise of Web 2.0.”

I’ll try to just add my opinion and not go into too much detail as I don’t want to ruin the book for you. 

In one sentence:  this book is essential material for everyone involved in the web 2.0 world.  It’s a fantastic read of how we got where we are, the entrepreneurs pushing the envelope and the culture behind the scenes of Silicon Valley.

Sarah goes into incredible detail to document the history of Max Levchin (Paypal, Slide), Jay Adelson (Equinix, Digg, Revision 3), Kevin Rose (Digg, Pownce), Marc Andreessen (Netscape, Ning, Opsware), Mark Zuckerberg (Facebook) and many more of the major players who make up web 2.0.  She also does a great job of piecing together what happened between web 1.0 (pre bubble) and the new social web. 

The book is full of personal stories, lots of depth and is a fun and enlightening read for anyone who loves the web, technology and entrepreneurs.  I think that both newbies to the web scene and experienced people will equally dig “Once You’re Lucky, Twice You’re Good.”

I especially liked the fact that Sarah kept the writing style less serious and tried to instead have each chapter take on the personality of the people who were the main focus.  She does a great job of both telling the personal stories of the people who shaped the web and educating you on how it all came together simultaneously.  She also is liberal with her language which works, because it emulates the culture she is writing on. 

Sarah clearly has good rapport with the people whose stories she made come to life in the book, and to me this made it an even better read.  I feel as if someone else who wasn’t as close to these people tried to get the story, they would not have gotten the human aspect of it that she captured. 

You get a true sense for each person’s character and quirks, and see how they developed internationally successful companies and shaped the web to become what it is today.  If this sounds like your kind of book, you can pick up a copy here.