Comments on: A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/ Adam Singer on media, marketing and PR Fri, 19 Mar 2010 10:42:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Adam Singer http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/#comment-3626 Adam Singer Tue, 03 Jun 2008 23:35:21 +0000 http://thefuturebuzz.com/2008/06/03/a-case-study-in-building-buzz-in-the-blogosphere-joffrey%e2%80%99s-coffee-tea-company/#comment-3626 @Rob 0. - Glad you liked the test and dig the java. @Danielle - thanks for the huge compliment! =) @Rob 0. – Glad you liked the test and dig the java.

@Danielle – thanks for the huge compliment! =)

]]> By: Danielle http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/#comment-3600 Danielle Tue, 03 Jun 2008 20:14:28 +0000 http://thefuturebuzz.com/2008/06/03/a-case-study-in-building-buzz-in-the-blogosphere-joffrey%e2%80%99s-coffee-tea-company/#comment-3600 This was one of the most impressive campaigns I've encountered! It definitely goes to show how a little creativity, a few good connections, and the power of the internet (along with a yummy coffee) go a long, long way! Great work on this! I look forward to participating in more projects like it! :-) This was one of the most impressive campaigns I’ve encountered!

It definitely goes to show how a little creativity, a few good connections, and the power of the internet (along with a yummy coffee) go a long, long way!

Great work on this! I look forward to participating in more projects like it! :-)

]]> By: Rob O. http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/#comment-3593 Rob O. Tue, 03 Jun 2008 19:17:43 +0000 http://thefuturebuzz.com/2008/06/03/a-case-study-in-building-buzz-in-the-blogosphere-joffrey%e2%80%99s-coffee-tea-company/#comment-3593 I participated in this "beta test" too and thought it was a very clever way to create some buzz about the product. Additionally, the "Jamaican Me Crazy" coffee sample was, IMO, really, really good coffee and there a was generous enough portion to brew two pots! I participated in this “beta test” too and thought it was a very clever way to create some buzz about the product. Additionally, the “Jamaican Me Crazy” coffee sample was, IMO, really, really good coffee and there a was generous enough portion to brew two pots!

]]> By: Adam Singer http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/#comment-3568 Adam Singer Tue, 03 Jun 2008 17:08:30 +0000 http://thefuturebuzz.com/2008/06/03/a-case-study-in-building-buzz-in-the-blogosphere-joffrey%e2%80%99s-coffee-tea-company/#comment-3568 @Ken - no special sauce, I think the idea being something that resonates in the blogosphere is all that matters. I probably wouldn't do a 'direct marketing style' email to bloggers. Just let (some) people know what you're doing and it will spread if you've got the key ingredients for success. You can never approach a 'great mass of bloggers' on your own, you'll be looked upon as a spammer (and in fact, you would be!). The idea has to spread between them on it's own. To initially get it out whether you use PR Web, use Twitter or blog about it on your own site, it doesn't matter - the idea is what counts. @Ken – no special sauce, I think the idea being something that resonates in the blogosphere is all that matters.

I probably wouldn’t do a ‘direct marketing style’ email to bloggers. Just let (some) people know what you’re doing and it will spread if you’ve got the key ingredients for success. You can never approach a ‘great mass of bloggers’ on your own, you’ll be looked upon as a spammer (and in fact, you would be!). The idea has to spread between them on it’s own.

To initially get it out whether you use PR Web, use Twitter or blog about it on your own site, it doesn’t matter – the idea is what counts.

]]> By: Ken Kadet http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/#comment-3567 Ken Kadet Tue, 03 Jun 2008 17:00:42 +0000 http://thefuturebuzz.com/2008/06/03/a-case-study-in-building-buzz-in-the-blogosphere-joffrey%e2%80%99s-coffee-tea-company/#comment-3567 Great case study, Adam. One question (and feel free to ignore if you don't want to reveal the special sauce)... but can I ask how you approached great mass of bloggers? Was it basically targeted email pitches to a big list? Direct marketing-style email? Press release? Just curious to see what's working for this kind of campaign. Very cool and thanks for sharing! Great case study, Adam. One question (and feel free to ignore if you don’t want to reveal the special sauce)… but can I ask how you approached great mass of bloggers? Was it basically targeted email pitches to a big list? Direct marketing-style email? Press release?

Just curious to see what’s working for this kind of campaign.

Very cool and thanks for sharing!

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