Comments on: NBC 11 In California Experiences The Digg Effect http://thefuturebuzz.com/2008/04/08/nbc-11-in-california-experiences-the-digg-effect/?utm_source=rss&utm_medium=rss&utm_campaign=nbc-11-in-california-experiences-the-digg-effect Adam Singer on digital marketing and online PR Wed, 08 Feb 2012 08:59:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Singer http://thefuturebuzz.com/2008/04/08/nbc-11-in-california-experiences-the-digg-effect/#comment-491 Adam Singer Wed, 09 Apr 2008 18:14:19 +0000 http://thefuturebuzz.com/2008/04/08/nbc-11-in-california-experiences-the-digg-effect/#comment-491 Looks to me like the ads on the slideshow pages were nationally based, not locally. And if they aren't setup to make extra revenue off increased bumps of traffic, then they're missing out. Looks to me like the ads on the slideshow pages were nationally based, not locally. And if they aren’t setup to make extra revenue off increased bumps of traffic, then they’re missing out.

]]> By: Ugh http://thefuturebuzz.com/2008/04/08/nbc-11-in-california-experiences-the-digg-effect/#comment-490 Ugh Wed, 09 Apr 2008 18:05:40 +0000 http://thefuturebuzz.com/2008/04/08/nbc-11-in-california-experiences-the-digg-effect/#comment-490 "rush of ad revenue."? Disagree. Advertising on these local news Web sites is about meeting a forecast of clicks after agreeing on a CPM. These clicks are used to meet advertisers' targets for campaigns -- not set a price. For this traffic to turn into revenue, you have to promise more clicks and increase the CPM, which means you have to maintain this traffic. Do you think NBC11 can keep this up, and if it can, do you think a car dealership in San Francisco wants to pay for users in Philadelphia who will never buy a car at their dealership? “rush of ad revenue.”?

Disagree. Advertising on these local news Web sites is about meeting a forecast of clicks after agreeing on a CPM. These clicks are used to meet advertisers’ targets for campaigns — not set a price. For this traffic to turn into revenue, you have to promise more clicks and increase the CPM, which means you have to maintain this traffic. Do you think NBC11 can keep this up, and if it can, do you think a car dealership in San Francisco wants to pay for users in Philadelphia who will never buy a car at their dealership?

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