Comments on: Too Much Choice http://thefuturebuzz.com/2008/03/27/too-much-choice/?utm_source=rss&utm_medium=rss&utm_campaign=too-much-choice Adam Singer on digital marketing and online PR Tue, 07 Feb 2012 22:19:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric http://thefuturebuzz.com/2008/03/27/too-much-choice/#comment-372 Eric Fri, 28 Mar 2008 00:57:07 +0000 http://thefuturebuzz.com/2008/03/27/too-much-choice/#comment-372 Nothing remarkable. I am finally reading Godin's Purple Cow, and I agree that in the cold isle, or any isle for that matter we no longer see anything "remarkable". Nothing stands out because these companies are not willing to take risks. Sometimes marketing to millions will not help you if you could prosper from selling to a few thousand. Nothing remarkable. I am finally reading Godin’s Purple Cow, and I agree that in the cold isle, or any isle for that matter we no longer see anything “remarkable”. Nothing stands out because these companies are not willing to take risks. Sometimes marketing to millions will not help you if you could prosper from selling to a few thousand.

]]> By: Lauren http://thefuturebuzz.com/2008/03/27/too-much-choice/#comment-369 Lauren Thu, 27 Mar 2008 22:29:39 +0000 http://thefuturebuzz.com/2008/03/27/too-much-choice/#comment-369 The cold aisle is so complicated because each medication attempts to cater to a variety of symptoms in different combinations. You need to search to find what you want, because if you grab something arbitrary it might not work. I wouldn't buy a bright yellow bottle if it was for a sinus headache when I had a sore throat. I think the real question is if the medicine (or your blog site) is findable. The cold aisle is so complicated because each medication attempts to cater to a variety of symptoms in different combinations. You need to search to find what you want, because if you grab something arbitrary it might not work. I wouldn’t buy a bright yellow bottle if it was for a sinus headache when I had a sore throat. I think the real question is if the medicine (or your blog site) is findable.

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