The Secrets Behind Many Viral Videos

Techcrunch is reporting that some virals videos may not be organically viral, and may have had a push in that direction by Internet marketing companies.

Is this ethical? Does this shatter your conception for how videos and content spreads throughout the web?

I personally do not agree with everything done here. Focusing on content, and not unsustainable practices like spamming is the best answer. Short term gains do not make up for long-term pitfalls. That isn’t to say some of the things promoted here may not be good quality, however I believe focusing on content is paramount to making something that is truly “sticky” in this space. Spamming people with your videos to try to make them ‘go viral’ goes against the entire point of creating something viral in the first place.