Digital Marketing, Media, PR Analysis And Insight – The Future Buzz

The other day I received a pretty bad pitch from Warner Bros. In fact, it was so clueless I forwarded it to A-list technology blog Techdirt. Mike Masnick been doing a great job of covering the entertainment industry’s (rather entertaining) ongoing misunderstanding of this whole social web thing, so I’m pleased to see him share the story with his community to continue that dialog (and maybe, just maybe help them – although they haven’t been listening so far).

Until I was approximately 25, basketball was my top priority. Since the 6^th grade I played the game nearly year-round, my teenage years a blur of traveling summer teams, after-school practices and early morning workouts culminating with a college scholarship and a brief stint on a Bay Area semi-pro team.

Kipp Bodnar recently wrote a post at HubSpot’s blog titled The Next Big Thing for Marketers: Social Magazines. In it he opens with the trend that tablets are here to stay. He’s right, but let’s think bigger than tablets. Tablets are just one type of device within the larger category of ultra-portable devices.

Daniel Hindin over at blog Spin Sucks recently answered a reader question from Kara Vanskike. The question was as follows:

“Our blog has been up and running for about a year and a half. We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.”

As a digital marketing consultant, I work with marketing teams at a variety of different software companies across industries. Today I was pondering some of the common qualities behind what makes the best teams successful, and jotted down the following list. If you’re at a software company of any variety, stop and ask yourself – which of the following does my marketing team embrace, and which am I lacking?

Recently, I was having a conversation with a friend of mine in the PR industry who was given a large client. She was telling me how she is guiding the client through their foray into social media. As she was talking, naturally I started to check out their company website, blog, Twitter presence, etc. And I had to stop her.

Instead of a blog post, I decided to create a quick presentation on how (and why) to create remarkable digital content. These ideas are likely not new to some of you, however I still felt the need to create something to serve as a primer on content marketing (specifically, social content). This should be helpful to those who are new, struggling to get results, or just looking for some inspiration.

Kara Swisher, usually quite the quality reporter for WSJ’s All Things Digital blog, had a pretty surprising post this week lamenting a lack of business models for the entertainment industry in the digital age. Surprising, in that Kara let herself get influenced by an industry that has been disrupted by technology, but refuses to change.

Failure is always an option, a phrase popularized by Adam Savage from MythBusters, is a powerful ideology all of us should embrace. It runs counter to the old saying by buttoned-down military commanders, managers, football coaches and other commonly associated power figures that failure is not an option.

I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media Examiner. They are media outlets and are supposed to frame industry content in a sensationalistic way. To them, it’s not about accuracy or authority, it’s about pageviews and ReTweets – and you can’t blame them, it’s their business model.