Digital Marketing And Social Media PR – The Future Buzz

I previously wrote a guest post on my friend Louis Gray’s blog on marketing topics that have jumped the shark. That was published in 2009. Unsurprisingly, not much has changed: overdone, useless or just plain inaccurate ideas continue to spread.

The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).

Restaurant owners are faced with the challenge of having a greater web presence than ever before. It isn’t enough to have a great looking store front; consumers are looking for you online and even more so, on their mobile devices.

I always thought it was pretty clear which Creative Commons license you should use for releasing your work or when using the works of others. However, I’ve also seen plenty of incorrect use of it over the years.

As we’ve shared in previous posts on measurement, you have to think beyond the last click to understand digital conversions. So I’m especially excited to share a tool created our team at Google which visually shows the customer journey to online purchase.

I love when people produce useful, creative resources to help digital marketing practitioners. Bonus points when they do so on a product I market by day (Google Analytics). So I wanted to share a few of the more creative ones I’ve seen recently.