Digital Marketing | Social Media | Online PR – The Future Buzz

Hey readers. Have ideas you want to share with this community? Some of you have asked over the years but I haven’t allowed it. Now you have your shot. I’ve allowed two other smart people to guest post in the last several months as a test and have been pleased with the results (and gotten positive feedback from the community). So I’m opening the same opportunity to you.

About one year ago, Shutterstock’s PR team pitched me to interview CEO Jon Oringer. At the time I wasn’t interested in interviewing their CEO as I didn’t have a relationship with the brand. However, their PR team knew how to pitch a blogger, even to the point of taking one of my ideas and implementing it.

Mitch Joel and I don’t always see eye to eye. He thinks we need mass media and I disagree entirely. He also thinks print is sticking around, something I see having no relevance in tomorrow’s digital society.

While working on a new track for my next album (you can download my previous works free) I had one of those meta-cognitive moments that struck me. Enough that I stopped working on the song, saved my work and fired up WordPress to write it down.

This week, I’m in Las Vegas giving the opening presentation of MarTech at the LeadingRe Annual Conference and speaking on two other panels during the general sessions. They’ve prepared an exciting lineup of speakers – including Guy Kawasaki, Scott Murphy, and more.

Nearly all problems are overcome by taking a fearless approach. If you consider what’s stopping you from achieving your goals with marketing, business, art, even your personal life, the largest inhibitor to success is most likely fear.

Arik Hanson recently shared some thoughts as to what tomorrow’s PR pro looks like. This got me thinking – what does tomorrow’s marketing pro look like? I started jotting down some notes, and this is the list I came up with:

At the close of last year, B.L. Ochman noted there were more than 16,000 self-proclaimed social media gurus on Twitter alone. Yet, among the snake oil, there is more than just a handful of talented individuals. There are even more interested individuals.

Previously, I shared my perspective on the idea of overthinking and how it is the enemy of creatives – it’s an almost instant destroyer of quality work. Something synonymous with overthinking is the idea of trying too hard.

The purpose of this blog is to help everyone – from businesses and marketing consultants to artists and bloggers – succeed with spreading ideas online.