Why Every Marketer & Digital Analyst Should Learn To Invest


In 2007, I wrote a post saying that every marketing pro should blog (and later why Tweeting isn’t enough). I’ve also been vocal that you should make art. I stand by those ideas and am happy to have motivated several friends and contacts to try new things.

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August 19, 2015 Author Adam Singer In Inspiration

New Tunes For Future Buzz Readers: Downtempo Mix- “Never Forget You”


Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.

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July 7, 2015 Author Adam Singer In Future Music

You’re Not Getting Older: Pop “Music” Was Always Awful


This post title was inspired by Chris Sacca …I started writing it the other day but finished it today inspired by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet

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June 21, 2015 Author Adam Singer In Web Trends and News

An Brief Intro To CLV (And Why You Should Measure It)


While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.

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May 18, 2015 Author Adam Singer In Digital Marketing and PR

Everyone Is Spending Too Much On Transportation


No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.

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April 14, 2015 Author Adam Singer In links, quick bits

How a Brand Can Use Influencers to Target a New Niche


What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software?

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March 30, 2015 Author Guest Author In Digital Marketing and PR