Dear everyone who wasn’t using the social web in the 90s / early 00s: guess what we did back then? Used gifs as part of responses to threads on forums and boards.
We continue to see legacy media do a great job to position themselves for irrelevance. Two recent examples support this trend we’ve been documenting over the past several years follow as today’s quick post.
There’s an unfortunate story sharing the “confessions” of a tech journalist here. Except none of these are “confessions,” as in the kind everyone on both sides of the table (PR people and media pros) doesn’t already know about. Not. A. Single. One.
Branding has become a paradox in the sense that it’s no longer a concept developed by a company and communicated to the world. Perhaps it never has been, but now, more than ever, people – customers, employees, partners and industry voices – have incredible power to impact brands.
Even more platforms are opening up to allow anyone to publish longer-form content beyond shorter status updates. LinkedIn is the latest example. Medium earlier this year is another. And although Medium is minimal and beautiful, none of these platforms are actually innovative or solve problems that haven’t been solved in the past.