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Analytics Insights To Inform Your Marketing

trends

One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.

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December 12, 2014 Author Adam Singer In links, quick bits
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Deadliest Catch & How To Win As A Content Marketing Greenhorn

crab-on-ice

Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.

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December 2, 2014 Author Guest Author In Digital Marketing and PR
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Why Virgin America Is (By Far) The Best US Airline

virgin

As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc.

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November 16, 2014 Author Adam Singer In Digital Marketing and PR, Investing
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Useful Link: Measurement Guide From Google

journey

We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion.

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November 7, 2014 Author Adam Singer In links, quick bits
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3 Key Metrics Groups for Publishers to Measure & Questions They Answer

feed-subscribers

In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics…

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October 30, 2014 Author Adam Singer In Digital Marketing and PR
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Complaining About Cell Phone Usage Makes You Sound Ridiculous

Standing Room Only

We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale.

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October 24, 2014 Author Adam Singer In Opinions, Randomness