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Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

traffic

5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.

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January 21, 2015 Author Adam Singer In links, quick bits
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3 Tools To Ensure Your Analytics Implementation Is Setup Right

tag-assistant

In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other.

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January 5, 2015 Author Adam Singer In Digital Marketing and PR
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Analytics Insights To Inform Your Marketing

trends

One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.

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December 12, 2014 Author Adam Singer In links, quick bits
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Deadliest Catch & How To Win As A Content Marketing Greenhorn

crab-on-ice

Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.

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December 2, 2014 Author Guest Author In Digital Marketing and PR
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Why Virgin America Is (By Far) The Best US Airline

virgin

As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc.

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November 16, 2014 Author Adam Singer In Digital Marketing and PR, Investing
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Useful Link: Measurement Guide From Google

journey

We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion.

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November 7, 2014 Author Adam Singer In links, quick bits