The Open Web (Still) Isn’t Going Away
The “web is dead” linkbait discussions are back, spurred in part by recent IPO news but also by various tech pundits (ironically enough, the discussions started at sites on the open web).
The “web is dead” linkbait discussions are back, spurred in part by recent IPO news but also by various tech pundits (ironically enough, the discussions started at sites on the open web).
My friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas. But that’s not actually what I want to talk about today.
We not only have a highly engaged group of smart readers here at The Future Buzz. Beyond that, our community is so passionate about what they do they frequently take time out of their busy day to share thinking with all of us.
The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.
Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.
An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.