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How New Analysts Can Take Their Skills To The Next Level

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As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.

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October 6, 2016 Author Adam Singer In Digital Marketing and PR
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Five Steps To Report Marketing Results Like A Boss

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If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss.

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July 25, 2016 Author Adam Singer In Digital Marketing and PR
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Guns And PR

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I’m not going to repeat the exact details of what happened on June 14 2016. They were horrifying. 49 people innocent people died because a man who was previously on the terrorist watchlist was able to purchase a weapon.

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June 21, 2016 Author Guest Author In Digital Marketing and PR
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Four Key Metric Groups For B2B Marketers

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Today I thought I’d review four of types of metrics key to succeeding in the B2B marketing space that my most successful clients focused carefully on (and just a few sample metrics as a summary after each section).

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June 2, 2016 Author Adam Singer In Digital Marketing and PR
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The War On Media Relations

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The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used  via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]

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April 25, 2016 Author Guest Author In Digital Marketing and PR
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An Insider’s Look Into The Life Sciences Boom

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Like it or not, you’re going to come into contact with the healthcare system at some point. Happily, research has enabled a new era of precision medicine. Some treatments help the body’s immune system learn to fight cancers…

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April 21, 2016 Author Guest Author In Investing