Broaden Your Digital Skills, Leave Specialization To Insects
Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.
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January 25, 2012
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How Social Technologies Can Smooth The Road To IPO
An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.
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Priorities: Curing Social Media Overload
Pinterest. Pinterest?! Really? Do I have to? That was what I first thought. I’ll admit it. The last thing I wanted to do was add another network to the long list of online communities I was already attempting to participate in.
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With PR Pros Like This, Who Needs Amateurs?
Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.
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Random Thoughts On Reposts
While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.
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Help Your Team Overcome Procrastination And Finish Projects
Procrastination isn’t laziness, lack of discipline, lack of willpower, etc.: it’s disempowerment. Disempowerment means you aren’t missing anything, but lacking access to that which you have.
