As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss.
The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]